Blogging is an art, science and business all in one little bundle. Whether you are looking to promote a business or to earn a living at home selling affiliated products, the same rules apply. When it comes to business, 90% will fail within 2 years and the same can be said for blogs. In fact, blogs can quickly fail and I’ve seen more than one blog fail within a month.
But why does a blog fail? What can be done by the team behind it to keep it going? Here are some of the ways to create a successful blog.
1. No Planning
When you create a business, you produce a business plan. The same has to be done for a blog. You need to know what is required, how it’s going to be done and what it will take to get it done. You should also be setting goals for yourself, so you know whether you are achieving success. These goals should be SMART so you aren’t disheartened because you haven’t got a big contract after five blog posts.
2. Giving Up Too Early
One of the biggest issues is that many bloggers give up too easily. This is from the mentality that if you build it they will come. The thing is – they won’t just suddenly appear on your website. Running a blog is just one aspect, you have to employ effective marketing to generate a significant amount of traffic to your website. Sometimes it can take over 12 months before a blog becomes an effective platform for you, but when it does, the hard work will be worth it.
3. No Images
Images are worth a thousand words, especially in blogging. Yet there are numerous bloggers who forget to include a single image, let alone additional ones. Sometimes not including images can be understandable; images can be expensive to buy, therefore you need free images to upload.
4. No Consistency
In your blogging super-plan you need to include a proposed schedule. This will detail when you are supposed to write your blog post, edit it and publish it. This is important because audiences like consistency. They expect you to post at a certain time and will be disappointed if you don’t. They may even consider you unprofessional if you miss a publication date.
Consider this, the Times or Guardian wouldn’t miss a deadline for publishing a paper, so why would you? You are a professional entity just as much as they are.
5. No Marketing
Search engines will not do all the hard work for you. You need to spend as much time getting people to visit your site as you do writing the content for it. There are several ways to market your blog. These include: email marketing and social media.
Without these platforms to promote your content, then no one is going to know about your blog or the content on there. Additionally, social media marketing is a part of search engine optimisation; therefore you’ve got to include it if you want to rank highly.
Sometimes the quality of the writing is not what is expected by the audience. This is why you’ve got to consider other options. If you are looking to make a living by being an affiliate marketer, then consider taking an English writing course to improve your writing. Otherwise, hiring a professional digital marketer would probably yield better results.
Why Does A Blog Fail?
The answer is not so clear cut with numerous reasons behind each blog fail. However, you can improve your chances of success from having the right tools, great support behind you and the best mental attributes. Believe in your future success and consider a digital marketing consultant to help you find the success you deserve.
Have you had a blog fail? What were the main reasons behind that blog fail?
Let us know in the comments.