What is Shopify?

If you’re looking to set up a new eCommerce project, then you are likely to have heard about Shopify and might be wondering ‘what is Shopify?’ You might have come across Shopify when researching website options for your new online store.

When deciding to produce an eCommerce store, you will need to consider which platform you would like to work on. The term platform describes the website builder, or the software that you’re going to use to build your website. Some website platforms are specifically designed for eCommerce and, choosing one of these options will make it much easier for you to produce the store you want.

So, what is Shopify, and how can it help you?

What is Shopify?

Shopify is a website platform that designed for eCommerce. It is a website platform that also offers hosting so it is very straightforward. With Shopify, you have access to a wide variety of themes and apps to help you build your website just like other Content Management Systems offers.

When you first set yourself up with a Shopify store you can register your domain which is your website address and then you can choose your theme. This is the general design for your store and it’s really important to get this right. Once customers get used to your store it can be challenging to change your design. You can choose your theme from the Shopify theme store or through a third party.

There are free themes available or some may incur a charge. You might want to research good theme options for your niche and style of the shop. Some themes are designed for large catalogues which might not be the best choice for a small boutique that wants to showcase small collections but add lots of videos.

The best idea is to consider how you would like your website to look, the features you need, and your budget. Then look through the themes to see which catches your eye and suits your brand.

Another important aspect of your Shopify store is the apps you add to your website for more features. These are important for customer experience and increasing revenue. There is an enormous variety of apps to enhance your store which you can find on the Shopify App store.

These apps add features like pop-ups to invite customers to join a mailing list, chat functions or buttons to link your social media sites. You will need to monitor your apps and keep them updated and you can try new features as you go.

Why use Shopify?

Here are some reasons to choose Shopify for your eCommerce store.

Simplified Pricing


The pricing structure for Shopify is very straightforward. Here is the simplified pricing for Shopify with three options available to you. Shopify Basic (£19 per month), Shopify (£49 per month), and Shopify Advanced (£259 per month).

There’s a handy table to compare the features available on each plan and a small store starting will manage perfectly on the basic plan. Larger stores with lots of staff, several inventory locations, and a high number of transactions will likely benefit from an advanced plan. You can also get better reporting on the advanced plan, which is great for business planning.

Easy Functionality

Shopify was established in 2006, so has relative longevity behind it. Shopify has lots of great functions for you to build a great website that has the potential to sell across the world. You can set up international pricing and currency converters across all the payment plans.

If you can’t find a function you need on the Shopify store, there are many many apps to choose from on the Shopify app store. Many of the apps are available for free or with free trials as well. These include social media and blogging tools.

Easy of Use

Shopify is designed to be intuitive so you don’t need to have coding knowledge or website building experience to use it. What you do need is the will to have a go and maintain your website to keep up-to-date. You’ll also need to be ready to read up on all the options available.

At TwoFeetMarketing, we offer training sessions from £50 to go through your options and get you on track. This means you can be in control of your website and get the most out of your Shopify eCommerce store. You might need advice choosing apps to increase sales, blogging tips or knowledge on how to improve your SEO.

To start with Shopify, you just need to select a theme from the theme store and then go from there! Customising your theme is really straightforward.

Final Word: What is Shopify?

Shopify is an eCommerce platform that enables you to create an eCommerce website to sell online. You do not need experience or coding knowledge to set up a Shopify website, all you need is a clear plan for your eCommerce business and a willingness to keep developing your eCommerce website. It can be a very affordable option depending on your preferences, so why not start your free 14-day Shopify trial now?