Giveaways are a great way for you to connect with your audiences. However, they can be a minefield of legal challenges as well. So to ensure you aren’t accused of being unfair or that the prize doesn’t exist, create a series of terms and conditions for each giveaway you create.
These don’t have to be long, and you can always use free templates that are available on the internet. Just be sure you’ve covered your business’ interests.