TwoFeetMarketing 365: Day 21

Sales are important for a business and sales people receive most of their pay from making sales. However, this has a negative impact on your business’ prominence. Salespeople are so interested in reaching numerous people so they can increase their chance of making a sale; that they forget to qualify their leads.

The number of times people attempt to sell digital marketing to an online marketing company or bookkeeping services to an accountant is outstanding. Most of the time, these incidents can be avoided by qualifying a lead via reading their website. Ask your sales team to consider this approach. If they don’t phone inappropriate leads, they’ll have more time to call qualified prospects.

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