‘Twitter Jail’ is when the social network prevents you from publishing new content through your profile. For some, this can be extremely detrimental, it reduces website traffic and limits lead generation. However, for others it is a competition to see if they can get banned on Twitter.
What Is Twitter Jail?
Twitter Jail is when your account is temporarily suspended and you are unable to gain access to your profile or release updates. The length of time that people spend in Twitter Jail varies and the social media network doesn’t notify you of a suspension of your account or how long the punishment will last.
Some users find they gain access to their account within a few hours while others have to wait days before they can publish new content.
The time served is not related to the number of offenses either. Some users have had a first stint in Twitter Jail that has lasted several days while the next time has lasted just a few hours.
Can You Plead With The Twitter Judges?
The simple answer is no. Twitter will not consider any reason as justification for breach of its rules or consider shortening or ending your time spent in Twitter Jail. Therefore, if you want to avoid time without the popular social media network, you should just follow the rules.
How Can You End Up In Twitter Jail?
For some, landing a spot in Twitter Jail can be a game; it does take an extraordinary amount of effort to actually end up in Twitter Jail. However, for many, the aim is not to end up in Twitter Jail as it can ruin your online marketing campaigns and looks highly unprofessional.
Whatever your aim, knowing how you can potentially end up in Twitter Jail is important. So here is a quick breakdown of how you can end up in the social media’s lockup and how to avoid it.
Tweeting Too Often
Twitter has a limit on the number of updates you can publish within a certain time period. If you start to go past these limits you will automatically incur some time in Twitter Jail. The limits are set at 1000 times per day or 100 times per hour, a considerable level to be publishing content at. To reach 100 per hour, you’ll need to publish updates every 36 seconds. To reach the daily limit you’ll need to be publishing updates every 86 seconds.
Neither of these scenarios should be met. The ideal tweeting level is between 8 and 20 per day. Too many updates and your brand will look like a spamming agent and your campaigns will lose effectiveness.
It is important to note that retweeting is included within this limit.
Never-the-less, it is possible to accidently reach these levels with the following:
Breaking news events: everyone loves to comment on a news story, but it can be easy to get carried away.
Live chats: live Twitter chats are important, but you should always keep your responses below the maximum levels and not hold too many.
Attending live events: attending trade shows and conferences can seem exciting, but they can also lead to some quick Twitter Jail time.
You can also end up in Twitter Jail when you send more than 250 direct messages in a single 24 hour period. To be honest, there is no reason to send this many messages unless you are spamming users. If you are communicating with a lot with customers, then ask for other communication details to take the conversation elsewhere.
Twitter Jail is a temporary suspension of your account for excessive activity that could be considered spam. It is best to avoid Twitter Jail as it can seriously hamper your online marketing efforts. Therefore ensure you post at socially responsible levels, without sending too many direct messages and don’t get caught up in live events; this will allow you to keep your brand clear and your profile free.