The Apprentice has been going on for a fair few years now. For some tasks, they seem to have entered the modern era, for example, the jeans marketing task where they used digital billboards and interactive bus stops, and last night’s crowdfunding task.
However, The Apprentice is sadly lacking – some tasks and behaviours just don’t make the show relevant for today’s modern business world. The candidates don’t seem to make good use of search engines. One of last night’s ‘mistakes’ was the misspelling of gilet.
It doesn’t take much to check on Google to see how it should have been spelt.
Technology Makes Some Tasks Seem Pointless
One of the tasks that seems irrelevant on The Apprentice is taking place next week. The candidates must search for a list of items and get them as cheaply as possible. Now there are two things wrong with this scenario, both which are connected.
Firstly, the candidates don’t seem to use the internet for product research or to buy any of the products. In the days where Argos and even our local pet shop is offering same-day delivery, surely the candidates should be utilising the internet in some form.
The second problem is timing. If any employee in an organisation is not prepared enough for an event that they must rush to buy products 12 hours before the deadline, then there should be serious concerns about their organisational skills. Surely those without proper organisational skills aren’t deserving of his investment.
The Art Of Spelling And Grammar
One of the major mistakes made on this week’s The Apprentice was the misspelling of a product name. Interestingly, not much was made of the error, even though those searching for the product would have been disappointed.
Yet this is a common error found across the world and even on the internet. Research has found up to 90% of UK adults would fail a basic grammar test and one-third would fail to reach the standards of an 11-year-old.
Grammar is hard. Spelling is hard. Language is constantly changing, and one person’s right can often be another’s wrong. The trouble is, most people think they can spell. They think a degree, A level or A-C in GCSE English is sufficient for writing skills.
However, this is wrong. I know from experience that great writing skills cannot be solely determined by qualification; behaviours are far better indicators.
A good writer or editor pays a lot of attention to detail, is willing to introduce technology or third persons to check their work and must adapt to the preferred style of each client.
That is why good writing and editing professionals can charge for their work. If quality writing was easy, its value would be low. Much the same as the skills and products you offer to your clients.
What is your opinion? Does The Apprentice need modernisation?
Let us know in the comments below.