Blogging is one of the most important marketing activities your business should undertake. It doesn’t matter how small or large your business is, a good blog will attract your target audience and increase revenue.
Even small businesses such as corner shops, local pubs and cafes can benefit from the power of blogging. Here are three of the key reasons why you should be blogging right now.
1. A Blog Places You On The Search Engine Map
Blogging is one of the best ways to get noticed by Google, Bing and Yahoo! Search. Search engines were responsible for between a quarter and two thirds of all traffic to a website in 2012. This trend has only increased since then.
These search engines are looking for a number of factors when they are ranking websites, one of the top priorities is whether new content is constantly being published on the site: i.e. a blog. A blog which is active and updated regularly therefore can push you to dominance in the search rankings.
2. A Blog Creates Customer Interaction Points
It is hard for consumers to interact with a static webpage. There are limited comment facilities and it is unlikely there are a number of good topics for them to discuss as your web pages are unlikely to be conversational pieces. Therefore, blog posts are excellent for developing a place where you can start interacting with your customers.
The interactions could be social media shares, comments or even emails received on topics you have posted about.
Interaction is paramount. Research has shown customers are more likely to buy from a business they have interacted with. Therefore by having those interaction points and ensuring you are responding to them can be a good way to generate new loyal customers.
3. A Blog Demonstrates Authority
Anyone can create a website and claim to have authority on a subject. In order to prove expertise you have to take it one step further and demonstrate it. This means communicating with your target audience about your specialism.
A blog is the perfect way to do this. A single blog post can convey enough information to demonstrate that you know what you are talking about and that you have the customers’ best interests at heart.
Bonus Number Four: Giving Away Advice Creates Brand Dependency
Advice doesn’t always come free and sometimes companies ask for either money or an email address in order to provide free advice. If you are willing to support your potential clients with good content which can provide solutions to their problems you are going one step further and supporting their lifestyle.
This then creates a subconscious dependency on your business and you can be sure the visitor will be back to buy something from you when they need to.
A blog is an essential part of your business’ marketing effort. Without it your website can suffer from poor visibility and lack of customer interaction. Having a regularly updated blog can turn your small business into a financial powerhouse.
Therefore ensure, if you do one thing, that you start a blog and get the customers organically coming to visit your business’ website.
“Image courtesy of Stuart Miles / FreeDigitalPhotos.net”