
One of the biggest challenges for businesses in this day and age is getting the customer to recognise the brand, visit the website and then commit to a purchase. Buying habits have changed significantly over the past decade and shoppers are now using the internet more to buy products, even when they are in the shop itself.
The most crucial stage of the digital marketing experience is the conversion. It can take between 5 and 12 interactions, 80% of the time, before a person makes a purcha...
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