Is Your Website Letting You Down?

Posted on February 11, 2016February 11, 2016 by David Lowbridge

One of the biggest challenges for businesses in this day and age is getting the customer to recognise the brand, visit the website and then commit to a purchase. Buying habits have changed significantly over the past decade and shoppers are now using the internet more to buy products, even when they are in the shop itself. The most crucial stage of the digital marketing experience is the conversion. It can take between 5 and 12 interactions, 80% of the time, before a person makes a purcha...

Are Your Images Optimised?

Posted on October 26, 2015October 26, 2015 by David Lowbridge

The speed of your site is vitally important when it comes to achieving sales. Research has shown that for every 1 second it takes your site to load, your business loses 7% of its revenue. For a large ecommerce site like Amazon, it could cost the business $1.6 billion in sales. One of the biggest culprits of slow sites is not having your images optimised. The difference between an image that has been optimised and one that has not can be highly significant. For instance, take a look at the ima...