Every business is under the impression they need to be continuously adding to their email contact list. This may be true; a good strong list with numerous active contacts is a necessary business tool. However, there is an important part of the criteria of an email contact list many business owners ignore: active. Having an active email list is more important than having a long list of names. Why? Because if someone is not reading the messages you are sending them, it is taking up valua...

Your mailing list is one of the most important marketing tools available. Email marketing has been proven to be one of the highest performing online sale paths. Those who regularly email their mailing lists often ask the question whether they are emailing the list at the correct frequency. Getting the frequency of your mailing campaign right is important. Emailing too infrequently will not support your sales and customers are likely to forget your brand or consider your emails random spam...