When Should You Remove Email Contacts From Your Mailing List?

email list image
Every business is under the impression they need to be continuously adding to their email contact list. This may be true; a good strong list with numerous active contacts is a necessary business tool. However, there is an important part of the criteria of an email contact list many business owners ignore: active. Having an active email list is more important than having a long list of names. Why? Because if someone is not reading the messages you are sending them, it is taking up valua...
Read More

How Often Should You Mail Your List?

mailing list image
Your mailing list is one of the most important marketing tools available. Email marketing has been proven to be one of the highest performing online sale paths. Those who regularly email their mailing lists often ask the question whether they are emailing the list at the correct frequency. Getting the frequency of your mailing campaign right is important. Emailing too infrequently will not support your sales and customers are likely to forget your brand or consider your emails random spam...
Read More

Optimise Your Call To Actions

Are you looking to optimise your subscription rate? Do you think your landing page’s call to action could do with a tweak? A call to action is a powerful element of your website’s design. The correct call to action will provide the contact details of highly interested consumers and allow you to process them down the sales funnel. A poor call to action will mean the potential customer will abandon the landing page. A consumer who abandons a landing page only has a one in three chance of re...
Read More

Email List Segregation For Beginners

Email marketing is one of the most effective online methods to generate sales. Out of all the online sales in 2012 and 2013, it accounted for one-quarter. That was the third best behind organic and direct searches. The results of your email campaigns depend greatly on your email list contacts. If you send them the right content at the right time, then you are more likely to achieve better sales. However, many different customer groups might subscribe to your email list. These different gr...
Read More

It Isn’t All About The Click-Through Rate – Email Metrics Explored

Many businesses think the only email marketing statistics they need to watch is their online sales. While this is an important outcome for businesses, it is not as useful as one would assume. For instance, are low sales because no-one read the email or because we didn’t communicate the message effectively enough? This is why we need a number of other statistics, markers which tell us which area of our emails requires attention. Here is a list and description of each of those important met...
Read More