The Power Of Social Media Analytics

social media analytics graph
Social media analytics is an important part of your digital marketing management. If you are not employing any social media analytics within your business’ marketing strategy you could be missing out on significant traffic to your website and potential sales. On average, internet users spend over one and a half hours a day on social media and you need to determine exactly how much of that time they are spending interacting with your brand. Every time a follower or user interacts with your...
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Are You Missing Out On Retweets?

Twitter campaign image
One of the fundamental objectives of Twitter is the goal of getting retweets. There are many reasons why people aren’t sharing your content, if you are not seeing a single share from your followers, or others, in a day, week or even longer. Here are some of the more common reasons why your updates aren’t attracting retweets: 1. They Are Too Long This is the one that often forces TwoFeetMarketing not to retweet or share an update with our followers. Tweets that are too long don’t allow f...
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Fake Followers: Why Buying Followers Is Bad

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I was doing a review of a potential client the other day when I decided to do a fake follower report. I don’t know why, I just decided that the numbers didn’t add up to me. How could an account have 10,000 followers but almost no interaction? Then I found the answer, the account that I was being asked to manage had a significant number of fake followers. We’re not talking about 10 or 20%, we are talking 60% fake followers and 20% inactive followers. When I run the same report on TwoFee...
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Google+ Is Dead?

Let’s be honest, Google is not shy about decommissioning or killing off products that haven’t worked for them. One of the biggest flops for Google has certainly been its social media network, Google+. The uptake of the platform has not been anywhere near what Google wanted and activity levels are far below what others expected. This is why some have suggested that recent moves by the company effectively mean Google+ is dead. But is Google+ dead? Or is it just sleeping ready to awaken? Why The R...
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Social Media Time: How Much Is Too Much?

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Social media time can be useful for promoting your business online. It can reach thousands of local and millions of other potential customers. This is why most small business leaders tend to spend copious amounts of time on their favourite platforms in an attempt to reach their audience. However, is this social media time positive? Is there a maximum amount of time you should be spending on social media? Social Media Time A Waste? One aspect for social media often cited is that very few...
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Why Is Twitter So Relaxed On Fake Followers Syndrome?

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Twitter has been a long standing staple of mine. It is an excellent system to promote new content and develop strong relationships with clients, partners and influencers. TwoFeetMarketing has been able to develop a significant following on Twitter and so have many of our clients. Yet one of the biggest problems I see with the social media site is known as fake followers syndrome. What Is Fake Followers Syndrome? This is where a company is followed by numerous accounts which aren’t actually...
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Are You The General Of Your Twitter Campaign?

twitter campaign
Twitter is one of the best ways you can generate interest in your business and funnel traffic through to your site. However, to get one of the best types of campaigns going, you need many different elements working together to create a rich strategy that attracts interest in your brand. One of the elements included is the regular publication of old content. A way to keep it fresh is to constantly change the introduction of content. For instance: Top five social media tips for new busin...
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Why Some Hashtag Slogans Just Aren’t Needed!

hashtag
Hashtags are a great way for your business to attract audiences to your brands on social media by using topics to connect your brand with their searches. This has been the cornerstone for many platforms for a long time. For instance, using the hashtag #biztips will attract those looking for business advice and support. From time to time there are hashtags that pop-up for a particular cause. Recently there was the Elton John case where he encouraged users to create content with the tag #Bo...
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10 Must Read Blog Posts From TwoFeetMarketing

During our time here at TwoFeetMarketing we’ve covered numerous topics that have helped many individuals create campaigns to reach potential clients. Some of these topics are rarely revisited because of all the new content we are producing that takes centre stage. Therefore, we thought we would share with you our must read blog posts to help guide and support your online campaigns: 1. It’s A Magic Number: The Power Of Three Link: http://twofeetmarketing.com/power-of-three/ The power ...
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Why You Should Be Using Twitter

Twitter on a smartphone
Businesses can really take advantage of Twitter. Even if your primary focus is not to generate interest from new customers, you can find exciting ways to use the social media network. In this article we take a look at the reasons why you should be using Twitter. Twitter Gives Your Company A Recognisable Brand Many small businesses suffer the problem of not being recognised in their industry or local community. Others may find that because they do not see their customers face-to-face that t...
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