newsjacking image

Why Should You Start Newsjacking?

Newsjacking is an effective content generation source. It is likely that as an expert in your field you will be paying attention to industry news and also keeping up to date with world news. Therefore newsjacking is just an extension of your normal actions. Here are some of the reasons why you should newsjack: Newsjacking […]

social buy button image

The Social Buy Button Is Coming! Is It Right For You?

Facebook and Twitter have made great strides in establishing ecommerce onto their social networks in recent weeks. Now buying a new pair of shoes or the birthday present for your friend’s child could be as simple as looking at their profile and clicking ‘buy now’ via a social buy button. Some top brands have already […]

Someone being angry on social media

ABC Mistakes: What Can We Learn From The Social Media Meltdown?

During April 2014, Amy’s Baking Company was back in the news. This time being re-featured on the popular television show Ramesy’s Kitchen Nightmares. The first edition saw the chef walk out on the couple who claimed they were being ruined by online food critics. Yet what happened next is of interest to social media marketers […]

man pulling funny face. comedians

Marketing Lessons We Can Learn From Comedians

Comedians always look as if they are just having fun on stage and don’t take life seriously. However, research has shown that for comedians, a significant proportion of them suffer from depression and other mental diseases. This was highlighted when Robin Williams, the actor who starred in great films like Jumanji, Mrs Doubtfire and Good […]

social media age distribution image

Social Media Age Distribution Statistics

One of the most important marketing activities is generating a plan. Part of this strategy is to develop an understanding of your target audience, everything from their likes, career, marital status and their age. This is essential because you need to know how to focus your message for maximum effect. Yet many businesses fail to […]

social media image

The Scottish Lesson In Social Media

When Scotland went to the polls to decide on the future of their nation, there was no precedent to show who might have won. Many looked to the polls to look at how the vote might have turned while others searched for clues on social media. Social media was truly one of the loudest battlegrounds […]

Content-length-social-share

Does Content Length Affect Social Shares?

One of the most commonly asked questions is whether the length affects the number of times content is shared? This is a tricky question; there are several elements that may affect the number of shares content generates. However, it is generally accepted that content length does form part of the equation. There is some anecdotal […]

social media statistics

Social Media Statistics: The Basics To Monitor

Social media is one of the best traffic generators for your organisation. If you target and engage the audience right, you can expect to see huge returns on your investment. However, it takes time, patience and perseverance to ensure your social media marketing campaign runs smoothly. The metrics of social media are hard to understand. […]

Social media is not a sales channel

Social Media Is Not A Sales Force: It Is A Relationship Builder

Social media is inundated with messages advertising products and services for sale. While this may generate some paying customers, it is actually a very inefficient method of generating revenue. Online research has demonstrated social media contributes to less than 1% of all online sales. Other forms of online marketing; like email and paid search contribute […]

Doctor Who and the daleks

What Doctor Who Taught Me About Marketing

Next week the popular BBC Series Doctor Who returns to our screens. The series is a remarkable tale on and off the screen. From the series history we can learn a lot about marketing. Here are some of the lessons I have learnt from Doctor Who. 1. A Fresh Change Is Good For Business Doctor […]