social media

Should Your Staff Be Promoting Your Business On Social Media?

When it comes to online marketing, many businesses have their own official account that regularly publishes new and existing content. This can be effective but unless you have a strong social media person behind you who is constantly monitoring and responding to content, there can be a lack of personality for your brand. The important […]

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Fake Followers: Why Buying Followers Is Bad

I was doing a review of a potential client the other day when I decided to do a fake follower report. I don’t know why, I just decided that the numbers didn’t add up to me. How could an account have 10,000 followers but almost no interaction? Then I found the answer, the account that […]

Google+ Is Dead?

Let’s be honest, Google is not shy about decommissioning or killing off products that haven’t worked for them. One of the biggest flops for Google has certainly been its social media network, Google+. The uptake of the platform has not been anywhere near what Google wanted and activity levels are far below what others expected. […]

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Social Media Time: How Much Is Too Much?

Social media time can be useful for promoting your business online. It can reach thousands of local and millions of other potential customers. This is why most small business leaders tend to spend copious amounts of time on their favourite platforms in an attempt to reach their audience. However, is this social media time positive? […]

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Is Social Media, Blogging Or Email Marketing Best For Your Business?

I was reading an article the other day on RocketResponder written by their CEO and Co-Founder, Justin Ledvina. In this article, he made the argument that email marketing was better than social media for small businesses. Some of his facts were highly intelligent and well thought out, but the general premise of the article was […]

free images online

Where Can You Find Free Images?

Articles and social media updates with images will attract more attention in regards to both being read and interaction. This is why finding free images that are relevant to your project is a must in today’s digital marketing world. Finding digital images can be tough. Many of the best images are taken up by iStock, […]

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43 Digital Marketing Stats To Blow Your Mind

Do you think that digital marketing is right for your business? Are you thinking that it is just a trend that will disappear in the next few years? Then here are some statistics for you to consider: Blogging 81% of consumers trust blog content, even if they don’t know the brand. Blogs have been rated […]

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Automating Your Twitter Sharing

Sharing content from other users is one of the principals of social media. It helps grow your audience as you share content that is listed not just on your feed but also on the feeds of others. It also creates conversational points between you and followers with new avenues to demonstrate your expertise and why […]

hashtag

Why Some Hashtag Slogans Just Aren’t Needed!

Hashtags are a great way for your business to attract audiences to your brands on social media by using topics to connect your brand with their searches. This has been the cornerstone for many platforms for a long time. For instance, using the hashtag #biztips will attract those looking for business advice and support. From […]

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Why You Should Be Using Twitter

Businesses can really take advantage of Twitter. Even if your primary focus is not to generate interest from new customers, you can find exciting ways to use the social media network. In this article we take a look at the reasons why you should be using Twitter. Twitter Gives Your Company A Recognisable Brand Many […]