Social Media Use – Obstacles Revealed

social media use concept
A recent report by Hootsuite has identified what many consider the main obstacles facing social media use in business to be. The survey that took the opinions of more than 100 executives and managers discovered that the main challenges for organisations were: Content Creation Social Media Measurement Content distribution Primary objectives For Social Media Use According to those surveyed, 60% were using social media to increase brand awareness while only 13% and 12% were looking ...
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Quality Or Quantity – That Is The Question

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With content marketing there is normally one debate – should you be implementing a campaign based on quality or quantity? Both sides of the argument have merit and so we wanted to ask the question, look at the arguments and suggest our own answer to the age-old question. Quality Or Quantity – The Definitions Within content marketing there are several ways that you can define quantity depending on the type you are publishing. For instance, if you are talking about social media, quantity is ...
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Is Your Online Sales Path Complete?

sales path broken with bridge analogy
Digital marketing will only help you so far down the sales path with some customers. Getting the rest to commit to making a purchase may require a greater use of interpersonal skills. But how can you implement these in a system controlled by marketing tools that are inherently impersonal? The trick is to make your online sales path more personal. This might include taking your online marketing offline for the closing stages. Here are some tips on how to personalise your impersonal sale...
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The Power Of Social Media Analytics

social media analytics graph
Social media analytics is an important part of your digital marketing management. If you are not employing any social media analytics within your business’ marketing strategy you could be missing out on significant traffic to your website and potential sales. On average, internet users spend over one and a half hours a day on social media and you need to determine exactly how much of that time they are spending interacting with your brand. Every time a follower or user interacts with your...
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Is A Star Wars Sith Lord Controlling Your Social Media Campaign?

social media campaign being run by a Sith Lord
There aren’t many aspects of running your social media campaign that cause more frustration and damage to your social media campaign than buying shares and followers. There are numerous examples of companies having done so and the impact it can have on a business. I like to think of businesses who offer these services, some of them who used to be very well respected organisations, as becoming Sith Lords. They are willing to exploit your need to be seen online as a way to earn money. But t...
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Should Your Staff Be Promoting Your Business On Social Media?

social media
When it comes to online marketing, many businesses have their own official account that regularly publishes new and existing content. This can be effective but unless you have a strong social media person behind you who is constantly monitoring and responding to content, there can be a lack of personality for your brand. The important fact is that for small businesses, the personality of a brand, or the people, that sell your products is so important. Therefore, encouraging your staff to prom...
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Fake Followers: Why Buying Followers Is Bad

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I was doing a review of a potential client the other day when I decided to do a fake follower report. I don’t know why, I just decided that the numbers didn’t add up to me. How could an account have 10,000 followers but almost no interaction? Then I found the answer, the account that I was being asked to manage had a significant number of fake followers. We’re not talking about 10 or 20%, we are talking 60% fake followers and 20% inactive followers. When I run the same report on TwoFee...
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Google+ Is Dead?

Let’s be honest, Google is not shy about decommissioning or killing off products that haven’t worked for them. One of the biggest flops for Google has certainly been its social media network, Google+. The uptake of the platform has not been anywhere near what Google wanted and activity levels are far below what others expected. This is why some have suggested that recent moves by the company effectively mean Google+ is dead. But is Google+ dead? Or is it just sleeping ready to awaken? Why The R...
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Social Media Time: How Much Is Too Much?

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Social media time can be useful for promoting your business online. It can reach thousands of local and millions of other potential customers. This is why most small business leaders tend to spend copious amounts of time on their favourite platforms in an attempt to reach their audience. However, is this social media time positive? Is there a maximum amount of time you should be spending on social media? Social Media Time A Waste? One aspect for social media often cited is that very few...
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Is Social Media, Blogging Or Email Marketing Best For Your Business?

business marketing options image
I was reading an article the other day on RocketResponder written by their CEO and Co-Founder, Justin Ledvina. In this article, he made the argument that email marketing was better than social media for small businesses. Some of his facts were highly intelligent and well thought out, but the general premise of the article was flawed – it applied that email marketing alone could grow a business. To me this is ridiculous. For starters, you can’t email anyone without their permission, if you...
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