Social Shares: Is It Cheating To Buy Them?

The other day I was approached by a business that promised me a certain number of social shares for any new content on my website. The offer seemed too good to be true, and I knew there had to be a cost. I would never consider buying my way to the top, but I was […]

Is Google+ dead?

One Year On: Is Google+ Dead?

Last August, cossales.com rated one of our Google+ blog posts as one of the best online articles of the month, and we were obviously really pleased about that. The blog post was about the reports at the time that were circulating, suggesting the untimely demise of the social media network. We argued within the article […]

Facebook-adverts

Are Facebook Adverts Worth The Expense?

When it comes to making money, Facebook is one of the leading social media businesses. During the first financial quarter, its revenue had jumped 57% from $3.3 billion to $5.2 billion. Nearly 80% of this comes from Facebook Adverts that are displayed on mobiles, mainly because they cost more to render. The costs for Facebook […]

Twitter Campaign image

Designing The Perfect Twitter Campaign

Twitter is one of those mysterious social media platforms for some small business owners, who often struggle with designing the perfect Twitter campaign to capture prospects and sales. When they achieve this, the rewards can be clear. For instance, the perfect strategy will yield some of the following results: Higher Google ranking. Quicker indexing of […]

facebook reactions

Facebook Reactions: What It Means For Your Business

Facebook Reactions have begun to be rolled out across the social media platform in what could be one of the greatest shake-ups the site has seen in years. For those who have missed the announcement, the new reactions are additional responses you can give to social media updates other than just ‘like’. The reactions include […]

social media use concept

Social Media Use – Obstacles Revealed

A recent report by Hootsuite has identified what many consider the main obstacles facing social media use in business to be. The survey that took the opinions of more than 100 executives and managers discovered that the main challenges for organisations were: Content Creation Social Media Measurement Content distribution Primary objectives For Social Media Use […]

quality or quantity image

Quality Or Quantity – That Is The Question

With content marketing there is normally one debate – should you be implementing a campaign based on quality or quantity? Both sides of the argument have merit and so we wanted to ask the question, look at the arguments and suggest our own answer to the age-old question. Quality Or Quantity – The Definitions Within […]

sales path broken with bridge analogy

Is Your Online Sales Path Complete?

Digital marketing will only help you so far down the sales path with some customers. Getting the rest to commit to making a purchase may require a greater use of interpersonal skills. But how can you implement these in a system controlled by marketing tools that are inherently impersonal? The trick is to make your […]

social media analytics graph

The Power Of Social Media Analytics

Social media analytics is an important part of your digital marketing management. If you are not employing any social media analytics within your business’ marketing strategy you could be missing out on significant traffic to your website and potential sales. On average, internet users spend over one and a half hours a day on social […]

social media campaign being run by a Sith Lord

Is A Star Wars Sith Lord Controlling Your Social Media Campaign?

There aren’t many aspects of running your social media campaign that cause more frustration and damage to your social media campaign than buying shares and followers. There are numerous examples of companies having done so and the impact it can have on a business. I like to think of businesses who offer these services, some […]