Two-Way Conversations Required For Social Media Success

two way conversations
As a digital marketing agency, we are constantly talking about the importance of two-way conversations between brands and their intended audience. We're often asked whether this is fact or just our opinion. We have stated the facts about how it is important, and that those who communicate with audiences tend to generate more leads and sales, etc. However, hard facts about consumer behaviours and social media interaction are often not reported on other websites. Why? There are several reas...
Read More

User-Generated Content Is Powerful

user generated content
When it comes to marketing, user generated content is some of the most powerful you’ll be able to acquire. Why? Because content developed by peers is considered more trustworthy than advertising. When looking at the behaviours of millennials, you can realise how much user-generated content consumers potentially view in one day. According to a survey by Crowdtap and Ipsos, millennials spend approximately 18 hours per day with some form of media. A third of that time is spent with user-gene...
Read More

Six Changes To Make To Your Social Media Campaigns This Year

social media campaigns
Are you looking to make more out of your social media campaigns this year? Want a return for your efforts? Then you might want to consider one or two of these tactics that are often ignored by small and medium businesses when it comes to their social media campaigns. 1. Be Social Social media campaigns need to be integrated into a community. If you are just releasing news updates and telling people about what services you offer, you are missing the point and opportunities to build a rappor...
Read More

Meeting Customer Expectations Through Social Media

meeting customer expectations
There is no doubt that social media has changed the world. Consumers are spending more than 1 hour 40 minutes a day on their social profiles completing a variety of social and practical tasks, which has led to many businesses now utilising social media to help connect, engage, and sell to consumers. In some cases, this has worked fantastically, in others it has not. However, research has shown social media is now becoming a crucial factor in meeting the expectations of customers. With the...
Read More

Social Shares: Is It Cheating To Buy Them?

The other day I was approached by a business that promised me a certain number of social shares for any new content on my website. The offer seemed too good to be true, and I knew there had to be a cost. I would never consider buying my way to the top, but I was interested to see what was going on. The Social Shares Company System When visiting their website, I looked at their process. The company would monitor your website for new content and then ‘encourage’ social users to share the content...
Read More

One Year On: Is Google+ Dead?

Is Google+ dead?
Last August, cossales.com rated one of our Google+ blog posts as one of the best online articles of the month, and we were obviously really pleased about that. The blog post was about the reports at the time that were circulating, suggesting the untimely demise of the social media network. We argued within the article that Google+ was not dead and instead explained that this was an unfounded rumour. In fact, the social media network should be a constant part of your regular social m...
Read More

Are Facebook Adverts Worth The Expense?

Facebook-adverts
When it comes to making money, Facebook is one of the leading social media businesses. During the first financial quarter, its revenue had jumped 57% from $3.3 billion to $5.2 billion. Nearly 80% of this comes from Facebook Adverts that are displayed on mobiles, mainly because they cost more to render. The costs for Facebook adverts can be high. So does it mean that Facebook adverts are worth the expense? Or is there another way for businesses to reach their audience? The Cost Of Faceboo...
Read More

Designing The Perfect Twitter Campaign

Twitter Campaign image
Twitter is one of those mysterious social media platforms for some small business owners, who often struggle with designing the perfect Twitter campaign to capture prospects and sales. When they achieve this, the rewards can be clear. For instance, the perfect strategy will yield some of the following results: Higher Google ranking. Quicker indexing of content on Google. More website traffic. More leads. Better social standing in the community. So what are the tricks to d...
Read More

Facebook Reactions: What It Means For Your Business

facebook reactions
Facebook Reactions have begun to be rolled out across the social media platform in what could be one of the greatest shake-ups the site has seen in years. For those who have missed the announcement, the new reactions are additional responses you can give to social media updates other than just 'like'. The reactions include ‘love’, ‘angry’, ‘sad’, ‘funny’ and ‘wow’. They appear when you hover over the 'like' button on a PC, or hold it down on a mobile device. How Can Facebook Reactions Be Us...
Read More