There aren’t many aspects of running your social media campaign that cause more frustration and damage to your social media campaign than buying shares and followers. There are numerous examples of companies having done so and the impact it can have on a business. I like to think of businesses who offer these services, some of them who used to be very well respected organisations, as becoming Sith Lords. They are willing to exploit your need to be seen online as a way to earn money. But t...