How To Factor The Effects Of Decision Fatigue Theory Into Your Marketing

shoppers and decision fatigue
Decision fatigue is a fact of life. As we make decisions, the mental energy we have left gets smaller. The more decisions we make, the harder it becomes to make them, and this affects everyone, including your customers. In fact, consumers are more at risk of decision fatigue, especially those on lower incomes because they consider the payoff between buying one product over another, and this can include multiple decisions. Then there are those who shop online. Amazon has millions of pro...
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