How Sales And Marketing Could Work Together

sales and marketing working together
Two departments which are constantly fighting each other are sales and marketing. Both departments seem to be in an eternal competition to prove their greater value. However, within any small business, the rivalry between these departments could damage the long-term prospects of the organisation. It doesn’t need to be like this. Sales and marketing have the same goal – to increase the revenue of the company. They just have different tools and strategies to achieving this. Instead of be...
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Aggressive Sales: The Dangers To Your Brand

aggressive sales via a punch
I don’t like aggressive sales. It is unnecessary and it erodes the trust between client and supplier. Yet I am bombarded by aggressive salespeople who think that I must buy their product. So, I’m working on a client project when I receive a phone call from an online directory. The first thing they do is lie about the reason for their call – as many do. They stated they wanted to confirm the details I had submitted in January (the call was in November). However, soon afterwards they sea...
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