Why Are So Many People Using Bad Sales Techniques On LinkedIn?

Linkedin logo
LinkedIn is a fantastic place for picking up potential sales. It is the one social media platform where you can not only share content to help each other, but also express your own opinions. You can also demonstrate your knowledge and experience without feeling like you are showing off because it is a critical aspect of the profile. Yet I’ve noticed in the past few months that there has been an increase in the number of people, namely salespeople, who are abusing the system and trying to ...
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Is Your Online Sales Path Complete?

sales path broken with bridge analogy
Digital marketing will only help you so far down the sales path with some customers. Getting the rest to commit to making a purchase may require a greater use of interpersonal skills. But how can you implement these in a system controlled by marketing tools that are inherently impersonal? The trick is to make your online sales path more personal. This might include taking your online marketing offline for the closing stages. Here are some tips on how to personalise your impersonal sale...
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