Please The Gatekeeper, Please The Boss

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There are always going to be times in business when you have to deal with gatekeepers, those that are preventing your sales teams from reaching the decision maker. A lot of sales people see these individuals as annoying or disruptive, a person to be cast aside unceremoniously. However, what sale agents don’t realise is that gatekeepers can be the most important people to influence. What Is A Gatekeeper Lots of small business owners aren’t sure what a gatekeeper is. The definition of the ga...
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