Book Promotion: How To Sell Your Book

book promotion image
Despite the wide publicity of self-published authors succeeding in their chosen careers – many don’t manage to earn more than $500 a year. This can be painfully damaging to an author’s pride and self confidence and hardly reflects on the hours of work they put into creating their masterpiece. However, the main mistake is in the book promotion of the publishing lifecycle. Without proper marketing campaigns, no reader is going to know about a book. Yet book promotion isn’t cheap. Some autho...
Read More

Integration Is Key For Online Success

word art to display integration
One of the biggest problems facing businesses nowadays is the integration of their marketing. Previously, businesses could rely on one piece of content that would attract and convert customers. Now, the sales funnel is getting longer and the number of touch points is getting larger. This is why companies must employ proper online sales methodology and act upon it as a process. By moving customers from one section of the process to the next, businesses can see what is interesting customers...
Read More

Quality Or Quantity – That Is The Question

quality or quantity image
With content marketing there is normally one debate – should you be implementing a campaign based on quality or quantity? Both sides of the argument have merit and so we wanted to ask the question, look at the arguments and suggest our own answer to the age-old question. Quality Or Quantity – The Definitions Within content marketing there are several ways that you can define quantity depending on the type you are publishing. For instance, if you are talking about social media, quantity is ...
Read More

Are Your Images Optimised?

Images optimised example 2
The speed of your site is vitally important when it comes to achieving sales. Research has shown that for every 1 second it takes your site to load, your business loses 7% of its revenue. For a large ecommerce site like Amazon, it could cost the business $1.6 billion in sales. One of the biggest culprits of slow sites is not having your images optimised. The difference between an image that has been optimised and one that has not can be highly significant. For instance, take a look at the ima...
Read More

Four Content Elements That Will Ruin Your Online Reputation!

online reputation image
There is a lot of information on TwoFeetMarketing and the web about what you should include in a blog post to increase your reputation. This can boil down to an optimised, SE O’d page, images and a call to action. However, there is little information available on what you cannot include within your content. Where there is freedom of speech and expression, the digital world has made such that our content has to conform to certain social expectations. We’ve previously discussed about how...
Read More

How Can A Digital Marketing Consultant Help Your Home Business?

digital marketing consultant helping a home business
For whatever reason, you’ve started a home business. It could be that you want to fit work in while the kids are at school or you want to go it alone for a more flexible lifestyle. Whatever the reason; you still suffer from the same challenges that other businesses suffer from. One of the greatest challenges is getting found online. This is where a digital marketing consultant can help. But are they worth the financial and time investment? A Digital Marketing Consultant Can Help You With Mo...
Read More

What Marketing Lessons Can We Learn From Television

marketing lessons
Television is often blamed as being the end of our social norms and family cohesion. On average we spend 4 hours a day watching Television in the UK. The US spends roughly 5.5 hours a day watching television. While it is often used as an escape from reality and our work, there are many marketing lessons we can learn from television and the way that executives run their productions. So what are these marketing lessons you can learn from Television and how can you implement them in your bus...
Read More

A Simple Step-By-Step Guide To Creating Blog Content

blog content steps
When it comes to blog writing, there is one aspect that businesses often fail on – the blog content creation. They know they want a blog, they know what they want to talk about, but they don’t know how to get their ideas off the drawing board and onto the computer screen. Yet the process of creating high quality blog content is relatively simple. All it takes is a simple process that everyone in the chain can follow. So we thought we would share the best way to develop your blog content a...
Read More

Explainer Videos: Why Are They So Important For Your Marketing

Explainer videos image
While blogging, social media and email marketing is very important for your business’ marketing efforts, there are other options that you have to consider. One of these is using explainer videos to sell your brand identity and the benefits of your products. But why are explainer videos so important for your digital marketing campaigns? Explainer Videos Apply To More Than One Type Of Learner There are many different types of learners; creating content for all of them can be difficult and co...
Read More

Poor Online Profile? Your Startup Has Already Failed!

online profile word cloud
Around 90% of startups will fail. This is a dose of reality that no business owner should ever forget. While there are numerous reasons behind these failures and characteristics that support the success of entrepreneurs, one fact is universal - if you don’t have customers, you will not survive. This is why having a good online profile is important. An online profile is more than a trend nowadays. Gone are the days when a website was something that demonstrated you were up with the times a...
Read More