Promotional Channels Research Demonstrates Email Is Still King

Posted on November 29, 2016 by David Lowbridge

MarketingSherpa, the research institute, conducted a study discovering the preferred promotional channels for customers. This information could be gold-dust to all companies looking to grow and find ways to sell to existing and new customers. They also conducted a survey to determine how marketers prefer to keep in contact with their contacts and prospects. Using the two surveys together, we can determine whether our strategies are good in practice and what we can do for the future. Methodol...

How To Factor The Effects Of Decision Fatigue Theory Into Your Marketing

Posted on November 8, 2016March 14, 2017 by David Lowbridge

Decision fatigue is a fact of life. As we make decisions, the mental energy we have left gets smaller. The more decisions we make, the harder it becomes to make them, and this affects everyone, including your customers. In fact, consumers are more at risk of decision fatigue, especially those on lower incomes because they consider the payoff between buying one product over another, and this can include multiple decisions. Then there are those who shop online. Amazon has millions of pro...

Six Tips For Making The Most Of Black Friday

Posted on November 3, 2016November 3, 2016 by David Lowbridge

Any business these days can take advantage of Black Friday – the traditional time when sellers offer customers discounts in the hopes of having a good day of sales. This year, Black Friday is going to be on 25th November, and if you haven't started planning for it yet, that gives you very little time to prepare. The truth is, if you haven’t already prepared for the special day, then you’re behind your competition. So here are some tips to help you catch-up and make a success of your...

8 Digital Marketing Laws

Posted on October 21, 2016October 21, 2016 by David Lowbridge

We take a close look at digital marketing laws. What laws must you follow and which ones can't you trust.

Book your place on our affiliate marketing course

Posted on September 12, 2016September 13, 2016 by David Lowbridge

Join us for our affiliate marketing course

Are you looking for a way to create an income from home? A chance to turn a passion into money? Then a new course being offered in Clacton, Essex could be just for you. David Lowbridge, Managing Director of TwoFeetGroup, and Kevin Barnes, Managing Director of TBCM Group, are joining forces to provide an affiliate marketing course to help anyone with aspirations to start a home business get going. The course, conducted over a ten-week period will provide everything needed to start the new ...

Digital Marketing Mistakes I’ve Seen

Posted on July 4, 2016July 4, 2016 by David Lowbridge

When off duty from being a digital marketer, I find it challenging to be online and not in work mode! I always end up examining the content laid out in front of me and assessing what action they are trying to get me to take. This can be infuriating. I want to enjoy my time online and being in ‘work mode’ can sometimes ruin my experiences! The hardest times are when I’ve spotted digital marketing mistakes that can so easily be rectified but just aren’t. Some of these mistakes are simple ca...

Email Marketing Versus Print Marketing

Posted on June 13, 2016 by David Lowbridge

There is a huge debate at the moment as to whether email or print marketing is better for small businesses. Print marketing has been around since our ancestors started to use paper and it has always drawn attention from consumers. The physical sensation of print advertising is very real for consumers, and it can seriously place your brand in your target audience’s mind. But it isn’t always about the impact on the audience; you should always consider the costs of implementation for every b...

Digital Marketing Does Not Exist

Posted on May 9, 2016 by David Lowbridge

There are many articles online about the myths of digital marketing. Some argue that it doesn’t exist, others state it is a different form of marketing that should be given respect, and others argue about its effectiveness. The truth is, all three viewpoints are accurate in some form. Digital marketing is something that shouldn’t be on its own, yet it is unique and at times can be completely ineffective. So where does that leave everyone? Exactly where they are. Digital Marketing Is Not ...

How To Generate Your Blog Titles

Posted on April 18, 2016April 18, 2016 by David Lowbridge

Generating blog titles can be challenging. There are numerous directions you can go in and at times it can be tempting to continue to publish content on the same subjects again and again. While there is nothing wrong with covering similar topics every so often, you don’t want to be continuously plugging the same themes. So here are some solutions to generating blog titles for your website. 1. Create A Schedule One of the quickest ways to generate blog titles is to plan ahead, ideally th...