Digital Marketing Mistakes I’ve Seen

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When off duty from being a digital marketer, I find it challenging to be online and not in work mode! I always end up examining the content laid out in front of me and assessing what action they are trying to get me to take. This can be infuriating. I want to enjoy my time online and being in ‘work mode’ can sometimes ruin my experiences! The hardest times are when I’ve spotted digital marketing mistakes that can so easily be rectified but just aren’t. Some of these mistakes are simple ca...
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Do You Have A Broad Marketing Strategy?

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When people start looking at online marketing, they tend to think of each platform as a different marketing element. This is similar to when businesses create an offline marketing strategy - normally TV ads and direct mail aren’t connected to other marketing pushes. Yet, it has been proven time and time again that those organisations which push campaigns with multiple channels have a stronger marketing strategy that performs much better. For instance, having a single flyer go out is great...
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