Meeting Customer Expectations: Delight By Design

customer expectations
Research constantly states that it is easier to sell to existing customers than it is to find and acquire new customers. It is also far more cost effective giving rise to larger profit margins for your business. Communicating with audiences is one way to ensure that you continue to sell to existing customers with email being an important part of this process. However, there is often one area of business that organisations often forget: meeting customer expectations. When it comes to retur...
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