Integration Is Key For Online Success

Posted on November 5, 2015November 5, 2015 by David Lowbridge

One of the biggest problems facing businesses nowadays is the integration of their marketing. Previously, businesses could rely on one piece of content that would attract and convert customers. Now, the sales funnel is getting longer and the number of touch points is getting larger. This is why companies must employ proper online sales methodology and act upon it as a process. By moving customers from one section of the process to the next, businesses can see what is interesting customers...

Why Does A Blog Fail?

Posted on August 10, 2015August 10, 2015 by David Lowbridge

Blogging is an art, science and business all in one little bundle. Whether you are looking to promote a business or to earn a living at home selling affiliated products, the same rules apply. When it comes to business, 90% will fail within 2 years and the same can be said for blogs. In fact, blogs can quickly fail and I’ve seen more than one blog fail within a month. But why does a blog fail? What can be done by the team behind it to keep it going? Here are some of the ways to create a su...

Meeting Customer Expectations: Delight By Design

Posted on July 28, 2015July 28, 2015 by David Lowbridge

Research constantly states that it is easier to sell to existing customers than it is to find and acquire new customers. It is also far more cost effective giving rise to larger profit margins for your business. Communicating with audiences is one way to ensure that you continue to sell to existing customers with email being an important part of this process. However, there is often one area of business that organisations often forget: meeting customer expectations. When it comes to retur...

How A Professional Digital Marketing Company Can Help Your Business

Posted on June 1, 2015June 1, 2015 by David Lowbridge

I’ve been asked many times about how a digital marketing company can help a business grow. While businesses often look at the direct income from blogging and social media, the truth is that it can be hard to determine this. We have covered many financial aspects of digital marketing return on investment in a recent blog post. However, as we mentioned in the blog post, digital marketing isn’t always about the direct sales, but rather the relationship built up between your brand and the cus...

Five Signs Your Digital Marketing Is Failing

Posted on March 16, 2015March 14, 2017 by David Lowbridge

We’ve always said that digital marketing is one of the best ways to connect with your audience. It is very personal, cost effective and a little effort can last a long time; though not every campaign works out the way you expect. Sometimes, a campaign can fail outright. This can be very frustrating, but there are opportunities to spot when a campaign will not live up to expectations. Here is our list of signs you should be on the lookout for and what you can do to improve the outcome of y...

Don’t Compare Yourself To A Big Brand When You Aren’t

Posted on January 15, 2015January 5, 2015 by David Lowbridge

I was watching the BBC’s Apprentice when Lord Sugar said something interesting, “sole traders are the backbone of the UK economy”. He was saying this in relation to a contestant who he felt hadn’t a potential business that would be big enough for him, but still the candidate was good at running their own small business. Relating This To Digital Marketing This is actually a problem that is often experienced, but not talked about, in digital marketing. Many small businesses, which in their o...