Getting The Digital Sales Flow Right

digital sales flow shop sign
There are many different elements when it comes to getting digital marketing to be successful. It isn’t just about the social media or the blogging; it is how the whole group of tools work together to create a digital sales flow that will work. There are some companies that don’t consider this and it can be detrimental to their digital marketing campaigns. There are many aspects to the digital sales flow and getting the process right will help you achieve better results online. The sal...
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Five Ways To Generate Income From Your Website

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Every business believes it must have a website in this modern age in order to attract customers. This might be true, 59% of consumers are now using Google to find local businesses to solve their problems and it is harder to appear on Google without a website. Yet, having a website is not the end of the business journey. You have to find ways for that website to generate an income. If you don’t, all you have done is purchased an expensive online business card. There are many options for...
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Speaking To Your Target Audience

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When you are writing content, you need to consider the target audience you are aiming to reach. Unique demographics will require different styles in writing and terminology. Getting this right can mean the difference between your business’ digital marketing campaigns being a success or a failure. One of the best examples of how different target audiences and groups communicate was demonstrated on an episode of Friends. In this scene, Rachel is talking to Monica and Phoebe about her first ...
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Don’t Compare Yourself To A Big Brand When You Aren’t

brand comparison, apple and orange
I was watching the BBC’s Apprentice when Lord Sugar said something interesting, “sole traders are the backbone of the UK economy”. He was saying this in relation to a contestant who he felt hadn’t a potential business that would be big enough for him, but still the candidate was good at running their own small business. Relating This To Digital Marketing This is actually a problem that is often experienced, but not talked about, in digital marketing. Many small businesses, which in their o...
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Online Marketing Tips: Our Top Five

Online marketing pyramid
There are many blog articles out there giving you online marketing tips. If you do a search it is likely you are going to struggle to absorb all the information available. You have to know what is important and what is implementable for your business but what is important is a matter of opinion. Here are our top five online marketing tips: 1. Ensure Your Search Engine Optimisation Is Part Of Your Online Marketing Strategy Many businesses think building a website will instantly attract t...
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What Doctor Who Taught Me About Marketing

Doctor Who and the daleks
Next week the popular BBC Series Doctor Who returns to our screens. The series is a remarkable tale on and off the screen. From the series history we can learn a lot about marketing. Here are some of the lessons I have learnt from Doctor Who. 1. A Fresh Change Is Good For Business Doctor Who is really good at change. The main character, the Doctor, changes his face every few years, his companions are swapped about constantly, production staff are regularly rotated and the Tardis set has...
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Do You Have a High Bounce Rate and Low Open Rate?

Email marketing is an effective sales method. The Forrester report states that 13% of sales from current clients can be traced back to an email marketing campaign. Another report, from Custora, shows that customer acquisition from email marketing campaigns has quadrupled in the past few years. Email Marketing Campaigns Sabortaged By Suppliers You would think with these important figures that people would put in efforts to ensure their email marketing campaigns were perfect. Unfortunately t...
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Three Reasons Why You Should Blog Now

Blogging is one of the most important marketing activities your business should undertake. It doesn’t matter how small or large your business is, a good blog will attract your target audience and increase revenue. Even small businesses such as corner shops, local pubs and cafes can benefit from the power of blogging. Here are three of the key reasons why you should be blogging right now. 1. A Blog Places You On The Search Engine Map Blogging is one of the best ways to get noticed by Goo...
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Is Automation Dead For Social Media?

A few years ago, automation was the ‘must have’ marketing tool. However relationships are not built on computers talking to each other. They are built on interactions between the business and the consumers. Therefore, is there a place in this world for automation? Well, yes and no. Automation can still be a very useful tool. For instance, the use of previous blog posts is a good way to constantly push out your content to attract new consumers. However, sitting at Twitter, Facebook, LinkedIn a...
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