Why Is Maintenance Of Your Email Marketing List Important?

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Email marketing is one of the best ways to generate sales from those who have already interacted with your brand. Interaction could refer to engagement with your brand on social media, spoken to a sales representative or filled in a form on your website for a free gift. After this interaction, they have taken the time to request to stay in contact with you. This can be highly valuable and result in repeat custom over a long period of time. However, this doesn’t always last. There are times...
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