Promotional Channels Research Demonstrates Email Is Still King

MarketingSherpa, the research institute, conducted a study discovering the preferred promotional channels for customers. This information could be gold-dust to all companies looking to grow and find ways to sell to existing and new customers. They also conducted a survey to determine how marketers prefer to keep in contact with their contacts and prospects. Using the two surveys together, we can determine whether our strategies are good in practice and what we can do for the future. Methodol...
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Digital Marketing Does Not Exist

digital marketing concept
There are many articles online about the myths of digital marketing. Some argue that it doesn’t exist, others state it is a different form of marketing that should be given respect, and others argue about its effectiveness. The truth is, all three viewpoints are accurate in some form. Digital marketing is something that shouldn’t be on its own, yet it is unique and at times can be completely ineffective. So where does that leave everyone? Exactly where they are. Digital Marketing Is Not ...
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Integration Is Key For Online Success

word art to display integration
One of the biggest problems facing businesses nowadays is the integration of their marketing. Previously, businesses could rely on one piece of content that would attract and convert customers. Now, the sales funnel is getting longer and the number of touch points is getting larger. This is why companies must employ proper online sales methodology and act upon it as a process. By moving customers from one section of the process to the next, businesses can see what is interesting customers...
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Quality Or Quantity – That Is The Question

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With content marketing there is normally one debate – should you be implementing a campaign based on quality or quantity? Both sides of the argument have merit and so we wanted to ask the question, look at the arguments and suggest our own answer to the age-old question. Quality Or Quantity – The Definitions Within content marketing there are several ways that you can define quantity depending on the type you are publishing. For instance, if you are talking about social media, quantity is ...
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Getting The Digital Sales Flow Right

digital sales flow shop sign
There are many different elements when it comes to getting digital marketing to be successful. It isn’t just about the social media or the blogging; it is how the whole group of tools work together to create a digital sales flow that will work. There are some companies that don’t consider this and it can be detrimental to their digital marketing campaigns. There are many aspects to the digital sales flow and getting the process right will help you achieve better results online. The sal...
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What To Do After Publishing A Blog Post

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So you’ve written a blog post and now it is up on your site for everyone to see. This is the first step to a strong content marketing campaign. However, it is only the first step and now the long road to making sure that publishing the article wasn’t a waste of time is ahead. As soon as the content has been released you should look at your next steps and start to attract the attention of your target audience. Just because you are publishing content doesn’t mean that people will come to yo...
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How Can A Digital Marketing Consultant Help Your Home Business?

digital marketing consultant helping a home business
For whatever reason, you’ve started a home business. It could be that you want to fit work in while the kids are at school or you want to go it alone for a more flexible lifestyle. Whatever the reason; you still suffer from the same challenges that other businesses suffer from. One of the greatest challenges is getting found online. This is where a digital marketing consultant can help. But are they worth the financial and time investment? A Digital Marketing Consultant Can Help You With Mo...
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Explainer Videos: Why Are They So Important For Your Marketing

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While blogging, social media and email marketing is very important for your business’ marketing efforts, there are other options that you have to consider. One of these is using explainer videos to sell your brand identity and the benefits of your products. But why are explainer videos so important for your digital marketing campaigns? Explainer Videos Apply To More Than One Type Of Learner There are many different types of learners; creating content for all of them can be difficult and co...
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Poor Online Profile? Your Startup Has Already Failed!

online profile word cloud
Around 90% of startups will fail. This is a dose of reality that no business owner should ever forget. While there are numerous reasons behind these failures and characteristics that support the success of entrepreneurs, one fact is universal - if you don’t have customers, you will not survive. This is why having a good online profile is important. An online profile is more than a trend nowadays. Gone are the days when a website was something that demonstrated you were up with the times a...
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Is Social Media, Blogging Or Email Marketing Best For Your Business?

business marketing options image
I was reading an article the other day on RocketResponder written by their CEO and Co-Founder, Justin Ledvina. In this article, he made the argument that email marketing was better than social media for small businesses. Some of his facts were highly intelligent and well thought out, but the general premise of the article was flawed – it applied that email marketing alone could grow a business. To me this is ridiculous. For starters, you can’t email anyone without their permission, if you...
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