Social Shares: Is It Cheating To Buy Them?

The other day I was approached by a business that promised me a certain number of social shares for any new content on my website. The offer seemed too good to be true, and I knew there had to be a cost. I would never consider buying my way to the top, but I was interested to see what was going on. The Social Shares Company System When visiting their website, I looked at their process. The company would monitor your website for new content and then ‘encourage’ social users to share the content...
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Are Facebook Adverts Worth The Expense?

Facebook-adverts
When it comes to making money, Facebook is one of the leading social media businesses. During the first financial quarter, its revenue had jumped 57% from $3.3 billion to $5.2 billion. Nearly 80% of this comes from Facebook Adverts that are displayed on mobiles, mainly because they cost more to render. The costs for Facebook adverts can be high. So does it mean that Facebook adverts are worth the expense? Or is there another way for businesses to reach their audience? The Cost Of Faceboo...
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The Facebook Fans Growth Plan

Facebook fans
Are you struggling for Facebook fans? Do you want more fans for your Facebook page but don’t know where to turn? This is a common problem for many small brands on social media. Facebook fans aren’t easy to acquire, and the bosses at the social media giant don’t make it easy. Only about 17% of your fans will see your content unless you pay for promotion and this can limit your extended reach. The key to Facebook success is to have more fans on your page and encourage them to interact wi...
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Facebook Reactions: What It Means For Your Business

facebook reactions
Facebook Reactions have begun to be rolled out across the social media platform in what could be one of the greatest shake-ups the site has seen in years. For those who have missed the announcement, the new reactions are additional responses you can give to social media updates other than just 'like'. The reactions include ‘love’, ‘angry’, ‘sad’, ‘funny’ and ‘wow’. They appear when you hover over the 'like' button on a PC, or hold it down on a mobile device. How Can Facebook Reactions Be Us...
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Social Media Use – Obstacles Revealed

social media use concept
A recent report by Hootsuite has identified what many consider the main obstacles facing social media use in business to be. The survey that took the opinions of more than 100 executives and managers discovered that the main challenges for organisations were: Content Creation Social Media Measurement Content distribution Primary objectives For Social Media Use According to those surveyed, 60% were using social media to increase brand awareness while only 13% and 12% were looking ...
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The Scottish Lesson In Social Media

social media image
When Scotland went to the polls to decide on the future of their nation, there was no precedent to show who might have won. Many looked to the polls to look at how the vote might have turned while others searched for clues on social media. Social media was truly one of the loudest battlegrounds from the voices of the people who mattered – the voters. There was also a big difference in the online support for the two campaigns. The Pro-independence campaign was mentioned 378,000 times on Tw...
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Are You Using Too Many Hashtags?

Hashtags are a fantastic invention of the Social Media Marketing (SMM) world. Instantly have your updates linked to a several other posts with the same tag, so readers can be easily targeted based on a certain interests. Many businesses believe that placing as many hashtags as possible into a post, is a good idea. However research has shown that this is not the case. In fact, having three or more hashtags in a tweet can lead to a significant drop in your interaction rate. You are better off n...
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