Why Is Your Email Marketing Open Rate So Poor?

mailbox abandoned open rate
One of the best selling tools you have at your disposal is email marketing. One of the main metrics that companies measure is the open rate of campaigns. A high open rate will often signal a good return on investment. Yet so many small businesses give up on this sales path because they don’t see the results they want. The open rate is the percentage of your list that has taken the time to read your email. It doesn’t demonstrate how many times each individual has read the email, but some s...
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Why Is Maintenance Of Your Email Marketing List Important?

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Email marketing is one of the best ways to generate sales from those who have already interacted with your brand. Interaction could refer to engagement with your brand on social media, spoken to a sales representative or filled in a form on your website for a free gift. After this interaction, they have taken the time to request to stay in contact with you. This can be highly valuable and result in repeat custom over a long period of time. However, this doesn’t always last. There are times...
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Avoid The Gmail Promotions Tab

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Google doesn’t make it easy for marketers, they have 200 or more factors for SEO, those who have YouTube and Google+ pages have prominence on rankings and then there is the promotions tab in their Gmail email service. This tab is where all the marketing messages are supposed to be delivered. The idea is that Gmail users aren’t surprised by a sudden request to buy from a company and to keep personal messages at the forefront. However, it doesn’t always work like that and promotional messag...
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Why Email Marketing Is Effective – The Statistics

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Email marketing is one of the best ways to sell your product. Often it’s those businesses that have no email contacts list or email marketing strategy that don’t achieve any sales online. There are numerous reasons why this might happen. However, from experience with past customers, it is often because businesses feel email contact lists are expensive and time consuming to build. We don’t actually deny some of this – it is a time consuming activity, yet also worth the investment. Here is ...
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