Email List Growth: The Organic Way

email-list growth
Email marketing is one of the best sales paths for businesses. For every pound spent, the average business can recoup forty pounds over the lifetime of a customer, and to get the best results from email marketing, you need to have a proper email list growth strategy: one that targets the right audience and identifies their segmentation. Email list growth is better when it is organic, which means that you don’t buy or rent email addresses. Inorganic growth tends to lead to poor relationshi...
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Why Is Your Email Marketing Open Rate So Poor?

mailbox abandoned open rate
One of the best selling tools you have at your disposal is email marketing. One of the main metrics that companies measure is the open rate of campaigns. A high open rate will often signal a good return on investment. Yet so many small businesses give up on this sales path because they don’t see the results they want. The open rate is the percentage of your list that has taken the time to read your email. It doesn’t demonstrate how many times each individual has read the email, but some s...
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Avoid The Gmail Promotions Tab

promotions tab image
Google doesn’t make it easy for marketers, they have 200 or more factors for SEO, those who have YouTube and Google+ pages have prominence on rankings and then there is the promotions tab in their Gmail email service. This tab is where all the marketing messages are supposed to be delivered. The idea is that Gmail users aren’t surprised by a sudden request to buy from a company and to keep personal messages at the forefront. However, it doesn’t always work like that and promotional messag...
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The Rules And Laws Of Email Marketing

Email marketing has significantly changed over the last few years and new email marketing laws have come into force which can be troublesome if you don’t follow them. To make matters worse, email marketing laws are very confusing with many businesses struggling to know what is legal and what is not. Here is our quick guide to email marketing laws to help you avoid any unnecessary attention from the authorities. Can You Buy Email Marketing Lists? This can be rather vague; there is no def...
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