Is Social Media, Blogging Or Email Marketing Best For Your Business?

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I was reading an article the other day on RocketResponder written by their CEO and Co-Founder, Justin Ledvina. In this article, he made the argument that email marketing was better than social media for small businesses. Some of his facts were highly intelligent and well thought out, but the general premise of the article was flawed – it applied that email marketing alone could grow a business. To me this is ridiculous. For starters, you can’t email anyone without their permission, if you...
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10 Must Read Blog Posts From TwoFeetMarketing

During our time here at TwoFeetMarketing we’ve covered numerous topics that have helped many individuals create campaigns to reach potential clients. Some of these topics are rarely revisited because of all the new content we are producing that takes centre stage. Therefore, we thought we would share with you our must read blog posts to help guide and support your online campaigns: 1. It’s A Magic Number: The Power Of Three Link: http://twofeetmarketing.com/power-of-three/ The power ...
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Why Is Maintenance Of Your Email Marketing List Important?

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Email marketing is one of the best ways to generate sales from those who have already interacted with your brand. Interaction could refer to engagement with your brand on social media, spoken to a sales representative or filled in a form on your website for a free gift. After this interaction, they have taken the time to request to stay in contact with you. This can be highly valuable and result in repeat custom over a long period of time. However, this doesn’t always last. There are times...
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Avoid The Gmail Promotions Tab

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Google doesn’t make it easy for marketers, they have 200 or more factors for SEO, those who have YouTube and Google+ pages have prominence on rankings and then there is the promotions tab in their Gmail email service. This tab is where all the marketing messages are supposed to be delivered. The idea is that Gmail users aren’t surprised by a sudden request to buy from a company and to keep personal messages at the forefront. However, it doesn’t always work like that and promotional messag...
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Why Email Marketing Is Effective – The Statistics

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Email marketing is one of the best ways to sell your product. Often it’s those businesses that have no email contacts list or email marketing strategy that don’t achieve any sales online. There are numerous reasons why this might happen. However, from experience with past customers, it is often because businesses feel email contact lists are expensive and time consuming to build. We don’t actually deny some of this – it is a time consuming activity, yet also worth the investment. Here is ...
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The Rules And Laws Of Email Marketing

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Email marketing has significantly changed over the last few years and new email marketing laws have come into force which can be troublesome if you don’t follow them. To make matters worse, email marketing laws are very confusing with many businesses struggling to know what is legal and what is not. Here is our quick guide to email marketing laws to help you avoid any unnecessary attention from the authorities. Can You Buy Email Marketing Lists? This can be rather vague; there is no def...
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When Should You Remove Email Contacts From Your Mailing List?

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Every business is under the impression they need to be continuously adding to their email contact list. This may be true; a good strong list with numerous active contacts is a necessary business tool. However, there is an important part of the criteria of an email contact list many business owners ignore: active. Having an active email list is more important than having a long list of names. Why? Because if someone is not reading the messages you are sending them, it is taking up valua...
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How Often Should You Mail Your List?

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Your mailing list is one of the most important marketing tools available. Email marketing has been proven to be one of the highest performing online sale paths. Those who regularly email their mailing lists often ask the question whether they are emailing the list at the correct frequency. Getting the frequency of your mailing campaign right is important. Emailing too infrequently will not support your sales and customers are likely to forget your brand or consider your emails random spam...
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Optimise Your Call To Actions

Are you looking to optimise your subscription rate? Do you think your landing page’s call to action could do with a tweak? A call to action is a powerful element of your website’s design. The correct call to action will provide the contact details of highly interested consumers and allow you to process them down the sales funnel. A poor call to action will mean the potential customer will abandon the landing page. A consumer who abandons a landing page only has a one in three chance of re...
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Do You Have a High Bounce Rate and Low Open Rate?

Email marketing is an effective sales method. The Forrester report states that 13% of sales from current clients can be traced back to an email marketing campaign. Another report, from Custora, shows that customer acquisition from email marketing campaigns has quadrupled in the past few years. Email Marketing Campaigns Sabortaged By Suppliers You would think with these important figures that people would put in efforts to ensure their email marketing campaigns were perfect. Unfortunately t...
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