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Is Your Online Sales Path Complete?

Digital marketing will only help you so far down the sales path with some customers. Getting the rest to commit to making a purchase may require a greater use of interpersonal skills. But how can you implement these in a system controlled by marketing tools that are inherently impersonal? The trick is to make your […]

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Why Is Your Email Marketing Open Rate So Poor?

One of the best selling tools you have at your disposal is email marketing. One of the main metrics that companies measure is the open rate of campaigns. A high open rate will often signal a good return on investment. Yet so many small businesses give up on this sales path because they don’t see […]

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Is Social Media, Blogging Or Email Marketing Best For Your Business?

I was reading an article the other day on RocketResponder written by their CEO and Co-Founder, Justin Ledvina. In this article, he made the argument that email marketing was better than social media for small businesses. Some of his facts were highly intelligent and well thought out, but the general premise of the article was […]

10 Must Read Blog Posts From TwoFeetMarketing

During our time here at TwoFeetMarketing we’ve covered numerous topics that have helped many individuals create campaigns to reach potential clients. Some of these topics are rarely revisited because of all the new content we are producing that takes centre stage. Therefore, we thought we would share with you our must read blog posts to […]

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Why Is Maintenance Of Your Email Marketing List Important?

Email marketing is one of the best ways to generate sales from those who have already interacted with your brand. Interaction could refer to engagement with your brand on social media, spoken to a sales representative or filled in a form on your website for a free gift. After this interaction, they have taken the […]

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Avoid The Gmail Promotions Tab

Google doesn’t make it easy for marketers, they have 200 or more factors for SEO, those who have YouTube and Google+ pages have prominence on rankings and then there is the promotions tab in their Gmail email service. This tab is where all the marketing messages are supposed to be delivered. The idea is that […]

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Why Email Marketing Is Effective – The Statistics

Email marketing is one of the best ways to sell your product. Often it’s those businesses that have no email contacts list or email marketing strategy that don’t achieve any sales online. There are numerous reasons why this might happen. However, from experience with past customers, it is often because businesses feel email contact lists […]

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The Rules And Laws Of Email Marketing

Email marketing has significantly changed over the last few years and new email marketing laws have come into force which can be troublesome if you don’t follow them. To make matters worse, email marketing laws are very confusing with many businesses struggling to know what is legal and what is not. Here is our quick […]

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When Should You Remove Email Contacts From Your Mailing List?

Every business is under the impression they need to be continuously adding to their email contact list. This may be true; a good strong list with numerous active contacts is a necessary business tool. However, there is an important part of the criteria of an email contact list many business owners ignore: active. Having an […]

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How Often Should You Mail Your List?

Your mailing list is one of the most important marketing tools available. Email marketing has been proven to be one of the highest performing online sale paths. Those who regularly email their mailing lists often ask the question whether they are emailing the list at the correct frequency. Getting the frequency of your mailing campaign […]