Get Your Email Signature To Earn You Leads

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Looking for a new avenue to generate fresh leads for your business? Then consider updating your email signature. It is an often-overlooked aspect of marketing, which you can take advantage of to generate interest in your brand, products, and online content. We’re not talking about marketing blasts you send to hundreds of contacts; we’re talking about the personal emails you might send to one or two people at a time. Yes, the actual reach might be lower; but your email engages their attent...
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Email Marketing Mistakes To Avoid This Christmas!

Email marketing mistakes are so easy to make, and it's easy to get carried away when vying for customers at this time of year. People are spending, so how do you get them to buy from you? We recently received an email marketing message from an established and respected UK seller. However, their email marketing left a lot to be desired. So here are 10 email marketing mistakes, from this email and others, to avoid in your own campaigns. 1. Don't write whole sentences in capital letters!...
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Promotional Channels Research Demonstrates Email Is Still King

MarketingSherpa, the research institute, conducted a study discovering the preferred promotional channels for customers. This information could be gold-dust to all companies looking to grow and find ways to sell to existing and new customers. They also conducted a survey to determine how marketers prefer to keep in contact with their contacts and prospects. Using the two surveys together, we can determine whether our strategies are good in practice and what we can do for the future. Methodol...
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6 Reasons Why You Should Be Emailing Your Audience

email marketing symbol
Email marketing is one of the best ways for you to generate an income from any business. Even a small local shop can create an email marketing campaign to bring customers in. Yet many small businesses don’t utilise this option to generate interest in their brand, promote their special offers and make sales. So here are 10 reasons why email marketing should be a massive part of your marketing mix. 1. Email Marketing Is In-Expensive Using a program like MailChimp, you can send a lot of em...
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Digital Laws: Can I Buy Emails?

digital laws
One question that is often asked is “can I buy emails?” The simple answer is ‘no’. Yet, it amazes me the number of small businesses who are still willing to flaunt digital laws to get the upper hand. They often have the mentality that “I won’t be caught” or “it won’t happen to me.” One such company was Javelin Marketing, who bought 100,000 emails. In their first campaign, 85,000 emails bounced and they were banned from their email server. With today’s world of modern technology, you sh...
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Email Marketing Versus Print Marketing

There is a huge debate at the moment as to whether email or print marketing is better for small businesses. Print marketing has been around since our ancestors started to use paper and it has always drawn attention from consumers. The physical sensation of print advertising is very real for consumers, and it can seriously place your brand in your target audience’s mind. But it isn’t always about the impact on the audience; you should always consider the costs of implementation for every b...
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Email List Growth: The Organic Way

email-list growth
Email marketing is one of the best sales paths for businesses. For every pound spent, the average business can recoup forty pounds over the lifetime of a customer, and to get the best results from email marketing, you need to have a proper email list growth strategy: one that targets the right audience and identifies their segmentation. Email list growth is better when it is organic, which means that you don’t buy or rent email addresses. Inorganic growth tends to lead to poor relationshi...
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Is Your Online Sales Path Complete?

sales path broken with bridge analogy
Digital marketing will only help you so far down the sales path with some customers. Getting the rest to commit to making a purchase may require a greater use of interpersonal skills. But how can you implement these in a system controlled by marketing tools that are inherently impersonal? The trick is to make your online sales path more personal. This might include taking your online marketing offline for the closing stages. Here are some tips on how to personalise your impersonal sale...
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Why Is Your Email Marketing Open Rate So Poor?

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One of the best selling tools you have at your disposal is email marketing. One of the main metrics that companies measure is the open rate of campaigns. A high open rate will often signal a good return on investment. Yet so many small businesses give up on this sales path because they don’t see the results they want. The open rate is the percentage of your list that has taken the time to read your email. It doesn’t demonstrate how many times each individual has read the email, but some s...
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