Email Marketing Mistakes To Avoid This Christmas!

Email marketing mistakes are so easy to make, and it's easy to get carried away when vying for customers at this time of year. People are spending, so how do you get them to buy from you? We recently received an email marketing message from an established and respected UK seller. However, their email marketing left a lot to be desired. So here are 10 email marketing mistakes, from this email and others, to avoid in your own campaigns. 1. Don't write whole sentences in capital letters!...
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Why Is Maintenance Of Your Email Marketing List Important?

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Email marketing is one of the best ways to generate sales from those who have already interacted with your brand. Interaction could refer to engagement with your brand on social media, spoken to a sales representative or filled in a form on your website for a free gift. After this interaction, they have taken the time to request to stay in contact with you. This can be highly valuable and result in repeat custom over a long period of time. However, this doesn’t always last. There are times...
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The Rules And Laws Of Email Marketing

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Email marketing has significantly changed over the last few years and new email marketing laws have come into force which can be troublesome if you don’t follow them. To make matters worse, email marketing laws are very confusing with many businesses struggling to know what is legal and what is not. Here is our quick guide to email marketing laws to help you avoid any unnecessary attention from the authorities. Can You Buy Email Marketing Lists? This can be rather vague; there is no def...
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When Should You Remove Email Contacts From Your Mailing List?

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Every business is under the impression they need to be continuously adding to their email contact list. This may be true; a good strong list with numerous active contacts is a necessary business tool. However, there is an important part of the criteria of an email contact list many business owners ignore: active. Having an active email list is more important than having a long list of names. Why? Because if someone is not reading the messages you are sending them, it is taking up valua...
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How Often Should You Mail Your List?

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Your mailing list is one of the most important marketing tools available. Email marketing has been proven to be one of the highest performing online sale paths. Those who regularly email their mailing lists often ask the question whether they are emailing the list at the correct frequency. Getting the frequency of your mailing campaign right is important. Emailing too infrequently will not support your sales and customers are likely to forget your brand or consider your emails random spam...
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Optimise Your Call To Actions

Are you looking to optimise your subscription rate? Do you think your landing page’s call to action could do with a tweak? A call to action is a powerful element of your website’s design. The correct call to action will provide the contact details of highly interested consumers and allow you to process them down the sales funnel. A poor call to action will mean the potential customer will abandon the landing page. A consumer who abandons a landing page only has a one in three chance of re...
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Do You Have a High Bounce Rate and Low Open Rate?

Email marketing is an effective sales method. The Forrester report states that 13% of sales from current clients can be traced back to an email marketing campaign. Another report, from Custora, shows that customer acquisition from email marketing campaigns has quadrupled in the past few years. Email Marketing Campaigns Sabortaged By Suppliers You would think with these important figures that people would put in efforts to ensure their email marketing campaigns were perfect. Unfortunately t...
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Email List Segregation For Beginners

Email marketing is one of the most effective online methods to generate sales. Out of all the online sales in 2012 and 2013, it accounted for one-quarter. That was the third best behind organic and direct searches. The results of your email campaigns depend greatly on your email list contacts. If you send them the right content at the right time, then you are more likely to achieve better sales. However, many different customer groups might subscribe to your email list. These different gr...
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It Isn’t All About The Click-Through Rate – Email Metrics Explored

Many businesses think the only email marketing statistics they need to watch is their online sales. While this is an important outcome for businesses, it is not as useful as one would assume. For instance, are low sales because no-one read the email or because we didn’t communicate the message effectively enough? This is why we need a number of other statistics, markers which tell us which area of our emails requires attention. Here is a list and description of each of those important met...
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