The Average PPC Conversion Cost Has Increased!

ppc conversion
Pay-per-click costs have always been questionable. At times, the average PPC Conversion cost has been relatively low, but in recent years, costs have spiralled out of control reducing the chance of ecommerce companies making a profit on their initial investment. But the average PPC conversion cost doesn’t have to be a reason to stop marketing through this channel. There are other considerations to why ecommerce companies should continue to use this medium to reach new customers. The Hist...
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