How A Professional Digital Marketing Company Can Help Your Business

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I’ve been asked many times about how a digital marketing company can help a business grow. While businesses often look at the direct income from blogging and social media, the truth is that it can be hard to determine this. We have covered many financial aspects of digital marketing return on investment in a recent blog post. However, as we mentioned in the blog post, digital marketing isn’t always about the direct sales, but rather the relationship built up between your brand and the cus...
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43 Digital Marketing Stats To Blow Your Mind

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Do you think that digital marketing is right for your business? Are you thinking that it is just a trend that will disappear in the next few years? Then here are some statistics for you to consider: Blogging 81% of consumers trust blog content, even if they don’t know the brand. Blogs have been rated the fifth most trusted source of information online. 61% of consumers will make purchasing decisions based on blog content. B2B business blogs can generate 62% more leads. 73% of on...
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Three Industries That Under Utilise Digital Marketing

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Digital marketing is the new way to connect with your target audience. Research has shown that online sales are increasing year-on-year and that soon more will be bought via the internet than in stores. Yet at times, there are many industries which are slow at adopting the digital marketing techniques to grow their audience. When some of these industries do adopt the right techniques for digital marketing, they don’t think strategically enough to maximise the opportunity for them. So whic...
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Five Signs Your Digital Marketing Is Failing

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We’ve always said that digital marketing is one of the best ways to connect with your audience. It is very personal, cost effective and a little effort can last a long time; though not every campaign works out the way you expect. Sometimes, a campaign can fail outright. This can be very frustrating, but there are opportunities to spot when a campaign will not live up to expectations. Here is our list of signs you should be on the lookout for and what you can do to improve the outcome of y...
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The Top Five Misunderstandings Of Digital Marketing

Women pondering digital marketing misconceptions
Digital marketing is one of the best ways to draw attention to your brand. Research has demonstrated a dramatic change in consumer behaviour from those who search the phone books (like Yellow Pages) to using Google and other search engines. However, many people who enter the digital marketing realm to promote their business seem to collect several misconceptions that can ruin the digital marketing reputation. So here we are going to discuss some of the worst misunderstandings and set the ...
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There Is A Digital Marketing Skills Shortage

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If you are running a small business you’ll want to use social media and other digital marketing activities to achieve your aims. Experience has taught a number of different businesses how they can be harmed by poorly thought-out campaigns from those lacking digital marketing skills. The New York Police Department’s failure, Tesco’s hitting the hay and McDonalds’ stories are prime examples of how poor digital marketing skills can ruin campaigns. In these three cases there were massive PR r...
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