Five Ways Your Digital Marketing Campaigns Are Failing

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Are your digital marketing campaigns failing? If you are struggling, you need to get to the root of the problem. One key difficulty is not having the right skills for the digital age. Studies have found hiring managers are finding it tough to employ digital marketers with the right skills. Other studies have found that 83% of marketing employees in Ireland and the UK would fail a digital marketing course. Therefore, it is no shock that many small businesses are failing with their digital ...
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Do You Have A Broad Marketing Strategy?

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When people start looking at online marketing, they tend to think of each platform as a different marketing element. This is similar to when businesses create an offline marketing strategy - normally TV ads and direct mail aren’t connected to other marketing pushes. Yet, it has been proven time and time again that those organisations which push campaigns with multiple channels have a stronger marketing strategy that performs much better. For instance, having a single flyer go out is great...
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