Are You Pitching Your Online Content For Your Audience?

audience in the background
One of the biggest challenges for small business owners when they start to create online content is making sure that it matches what their audience wants to read. The reason for this is pretty simple – business owners and target audiences have different priorities when it comes to knowledge of their industry. The Wrong Audience Take for example a software development company. Their target audience could be business owners who are looking for custom software to help them run their businesse...
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