You Can’t Throw Money At Digital Marketing: A True Story

money to digital marketing
Investing in digital marketing is important. Research has shown that many people now start their product search on their favourite e-commerce site or Google. By ranking highly you can gain a strong foothold on the market and grow your business, or at least develop leads at an acceptable rate without much effort. However, financial resources can’t be thrown at your digital marketing campaigns. There are so many people who do and then wonder why their internet marketing efforts are not retu...
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How A Professional Digital Marketing Company Can Help Your Business

digital marketing image
I’ve been asked many times about how a digital marketing company can help a business grow. While businesses often look at the direct income from blogging and social media, the truth is that it can be hard to determine this. We have covered many financial aspects of digital marketing return on investment in a recent blog post. However, as we mentioned in the blog post, digital marketing isn’t always about the direct sales, but rather the relationship built up between your brand and the cus...
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Don’t Compare Yourself To A Big Brand When You Aren’t

brand comparison, apple and orange
I was watching the BBC’s Apprentice when Lord Sugar said something interesting, “sole traders are the backbone of the UK economy”. He was saying this in relation to a contestant who he felt hadn’t a potential business that would be big enough for him, but still the candidate was good at running their own small business. Relating This To Digital Marketing This is actually a problem that is often experienced, but not talked about, in digital marketing. Many small businesses, which in their o...
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Food Blogger Fined For Review

How Many Mistakes Can A Restaurant Make? Google’s algorithm for determining the order which search results are displayed is at best a secret. It can be frustrating when you are looking online for your own business to find that a review is placed higher than your own business’ website. If that review is positive, you might not mind so much, there is a strong chance they will direct their readers to your post and it all helps your SEO in the end. However, if that review is negative, you ca...
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