Apprentice Week 10 – Communications, Passion And Becoming Too Close To The Product

The tenth week of the Apprentice saw the candidates attempt to create a new gin, brand it, and then sell it to national retailers. There are lots of challenges in this task – and Titans certainly appeared to be tempted by the gin tasting. Communications In Business Is Critical One of the biggest mistakes throughout the episode was Titans’ poor communication skills. Frances, developing the branding on her own needed information about ingredients from her teammates. However, they were ‘tasting’ ...
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Apprentice Week Four: Volume Versus Ticket Price

Last week's Apprentice episode raised an interesting question often asked in business. Is it better to sell lots of smaller priced items or a few high-ticket items? In last night’s episode, it seemed that volume won out – but that isn’t always the case. The Difference Between Volume And Profit The idea between these two strategies is clear. You either sell lots of a product at a low profit per unit, or sell smaller quantities but have higher profit per unit. Both have their virtues, and it dep...
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