
The second week of The Apprentice gave us insight into the marketing skills of the candidates.
The task was simple - create an advertising campaign for Japanese denim jeans. They had complete control over the branding, video advert, bus shelter advert and interactive billboard.
As usual, there were a lot of lessons to learn.
1. Human Resources
It is important to ensure you are using the right people for the task. Lord Sugar made a lot of Nebula not choosing Rebecca as project manager...
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