The second week of The Apprentice gave us insight into the marketing skills of the candidates. The task was simple – create an advertising campaign for Japanese denim jeans. They had complete control over the branding, video advert, bus shelter advert and interactive billboard. As usual, there were a lot of lessons to learn. 1. […]

Everyone who knows me, knows I am a huge fan of The Apprentice. I’ve never missed an episode and have watched them all at least twice. It isn’t just for the entertainment value – there are valuable business lesson to learn from each episode. This year it’s bound to be the same, so each week […]