Why No-One Is Reading Your Blog When You Publish Content

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If you are a well known celebrity or a famous brand, your blog is going to be particularly active almost from the start. The rest of us have to build our blog following from scratch. Having started numerous blogs for clients about different topics, despite the initial rush when you begin to publish content, in the early days it can seem lonely. In the long term you should start to see an improvement in your blog traffic as you begin to publish content and promote your blog. However, there...
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Why Do You Need A Professional Blog Writer?

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Blogging is one of the best ways you can grab attention for your brand. However, writing is an art and a skill that you or your staff may not possess. Therefore, you need to consider whether hiring a professional blog writer is the best course of action for your business. There are many benefits for hiring a professional blog writer and here they are: A Professional Blog Writer Provides Quality Content For you to be convincing to your audience you need to deliver quality content on a regul...
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Understanding The Blog Life Cycle

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When you are creating a blog it isn’t just a simple process of writing content and publishing it online to immediately see traffic arrive at your site; there are numerous stages in the life cycle of a successful blog. Here is our version of the blog lifecycle and what you can do to move your blog onto the next stage. Blog Life Cycle Stage One: Planning This is such an important step in determining whether your blog will be a success or failure – so planning your blog is essential. You need...
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Create A Series In Your Blogging Schedule

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If you want to create a successful blogging schedule, you need to create one that your potential readers will return to regularly. To do this you could create a series of blog posts, with each one building upon the lessons learnt in the previous article. Having this as part of your blogging schedule has several benefits: Each article is highly memorable because it has one point, one take away value. You can use several different keywords, one for each blog post, giving your one topi...
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Consider These When Writing Blog Posts

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When writing blog posts, there are several key elements to ensure the content matches the expectations of your audience. If you don’t get the mix right, your website might not attract the audience you want or offer them a solution. So here are five things to consider when you are writing blog posts. Writing Blog Posts Aimed at The Reading Ease They Are Use To Think of your target audience and what other publications they like to read. I’ve found too many businesses expect their audience...
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Read These 5 Tips About Blogging To Double Your Business

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Are you looking to gain a significant rise in your website traffic? Looking to increase the leads generated on your website? Then why not consider blogging for your business? Blogging is a perfect platform to advertise your authority within your industry. 81% of consumers trust the information that is published on a blog and 61% will make a purchase. Blogging will also increase your site’s position on search engines and provide a reason why other bloggers should connect to your site, offe...
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Does Content Length Affect Social Shares?

One of the most commonly asked questions is whether the length affects the number of times content is shared? This is a tricky question; there are several elements that may affect the number of shares content generates. However, it is generally accepted that content length does form part of the equation. There is some anecdotal evidence to suggest this may be true. Firstly, readers generally skim read published content to pick out topics of interest and then decide if it is worth reading....
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How To Build An Empire With A Blog

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Blogging is one of the most effective forms of communication your business can utilise to connect with your target audience. Every day internet users spend hours reading content on blogs. According to studies, 61% of customers have bought a product from information contained on a blog. Further research has shown those who post between 3 and 4 times a week generate more than five times the number of leads than those who don’t blog at all. Those who publish blog posts twice a week are likel...
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How Often Should You Read Content For Spelling Mistakes?

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One of the first chances you will have to impress your potential customers is with a blog post. If your content has a number of spelling mistakes it is unlikely the visitor will return to your blog again. It will also damage your lead and revenue generation online. The Odd Spelling Mistake That is not to say that the odd error is unforgivable. Sometimes spelling mistakes do happen and it is important to remember the odd word spelt wrong could be a simple typo. It is often quoted that the h...
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Content Building Before Publishing: Get Ahead Of The Game

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One of the major reasons why blogs fail is that they do not produce enough content to keep publishing new content at busy times. This failure in content building can be the undoing of their online campaigns for several reasons. Google rewards constantly updated blogs. There is a lack of new content to be published on social media networks. It looks like the blog / business is no longer operational to readers. For these reasons there can be a dramatic decrease in website activity, ...
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