Apprentice Week 10 – Communications, Passion And Becoming Too Close To The Product

The tenth week of the Apprentice saw the candidates attempt to create a new gin, brand it, and then sell it to national retailers. There are lots of challenges in this task – and Titans certainly appeared to be tempted by the gin tasting. Communications In Business Is Critical One of the biggest mistakes throughout the episode was Titans’ poor communication skills. Frances, developing the branding on her own needed information about ingredients from her teammates. However, they were ‘tasting’ ...
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