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The Audience: The Forgotten Element In Blog Writing

Blog writing is an art as well as a science. Not only do you have to consider how the writing will look on the page, but you have to think about what elements combined will attract an audience. The problem is that many businesses forget about one crucial factor when they start writing their blog: […]

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Is Social Media, Blogging Or Email Marketing Best For Your Business?

I was reading an article the other day on RocketResponder written by their CEO and Co-Founder, Justin Ledvina. In this article, he made the argument that email marketing was better than social media for small businesses. Some of his facts were highly intelligent and well thought out, but the general premise of the article was […]

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You Can’t Throw Money At Digital Marketing: A True Story

Investing in digital marketing is important. Research has shown that many people now start their product search on their favourite e-commerce site or Google. By ranking highly you can gain a strong foothold on the market and grow your business, or at least develop leads at an acceptable rate without much effort. However, financial resources […]

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Setting Up Your Blog – What Blog Platform Is Right For You?

When you start blogging you are going to want to have a strong and stable blog platform to publish on. There are literally dozens of choices out there which include some of the highest powered web applications available – and others. In the second part of our blogging start up series, we are going to […]

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Think You’re Cut Out For Blogging? Take This Quiz

Blogging is a time intensive activity. It takes a lot to develop ideas, create the content, check the content for mistakes and finally get the message out there. Yet the rewards can be very good. Businesses who blog are often finding that their traffic increases and they generate more leads. However, not everyone can write […]

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Where Can You Find Free Images?

Articles and social media updates with images will attract more attention in regards to both being read and interaction. This is why finding free images that are relevant to your project is a must in today’s digital marketing world. Finding digital images can be tough. Many of the best images are taken up by iStock, […]

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43 Digital Marketing Stats To Blow Your Mind

Do you think that digital marketing is right for your business? Are you thinking that it is just a trend that will disappear in the next few years? Then here are some statistics for you to consider: Blogging 81% of consumers trust blog content, even if they don’t know the brand. Blogs have been rated […]

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Do You Know The Difference Between An Article And A Blog Post?

It is common in today’s digital marketing world for the terms “article” and “blog post” to be interchangeably used. However, this is actually inaccurate. There are distinct differences between the two and understanding what sets them apart and how your business should use them, can help you generate good website traffic. So what is the […]

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Three Ways BizSugar Can Grow Your Brand

If you are a business to business client and you run a blog, then you need as many people to see your content as possible. One of the best ways to do this is to advertise it on aggregator sites. These are like directories for blog posts, rather than just blogging sites. BizSugar is one […]

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Speaking To Your Target Audience

When you are writing content, you need to consider the target audience you are aiming to reach. Unique demographics will require different styles in writing and terminology. Getting this right can mean the difference between your business’ digital marketing campaigns being a success or a failure. One of the best examples of how different target […]