audience promotion

Different Audiences: Different Results

When it comes to creating content, your audience is key to the writing. If your message is irrelevant to your audience, they will ignore it and read something else. This can have several effects on your content marketing campaigns. First it wastes your useful time, second it can ruin your reputation, and third it can […]

audience in the background

Are You Pitching Your Online Content For Your Audience?

One of the biggest challenges for small business owners when they start to create online content is making sure that it matches what their audience wants to read. The reason for this is pretty simple – business owners and target audiences have different priorities when it comes to knowledge of their industry. The Wrong Audience […]

BizSugar and blogging

Five Things Publishing With BizSugar Will Give You

There are numerous tools online to help you find success, and one of those is BizSugar. TwoFeetMarketing have been using the site for a number of years, and over that time we have seen several benefits of it. What Is BizSugar? BizSugar is a blog aggregator site where users can submit stories they’ve written on […]

blog titles brand concept image

How To Generate Your Blog Titles

Generating blog titles can be challenging. There are numerous directions you can go in and at times it can be tempting to continue to publish content on the same subjects again and again. While there is nothing wrong with covering similar topics every so often, you don’t want to be continuously plugging the same themes. […]

Content length illustration

Content Length Versus Quality

What is the optimum content length for your business blog? This is a question that many businesses assume they know, but actually, don’t and it can have a major impact on your business’ digital marketing success, how readers perceive your brand and its chances of helping readers solve a problem. Quality Versus Quantity – Again […]

quality or quantity image

Quality Or Quantity – That Is The Question

With content marketing there is normally one debate – should you be implementing a campaign based on quality or quantity? Both sides of the argument have merit and so we wanted to ask the question, look at the arguments and suggest our own answer to the age-old question. Quality Or Quantity – The Definitions Within […]

publishing blog content image

What To Do After Publishing A Blog Post

So you’ve written a blog post and now it is up on your site for everyone to see. This is the first step to a strong content marketing campaign. However, it is only the first step and now the long road to making sure that publishing the article wasn’t a waste of time is ahead. […]

blog content steps

A Simple Step-By-Step Guide To Creating Blog Content

When it comes to blog writing, there is one aspect that businesses often fail on – the blog content creation. They know they want a blog, they know what they want to talk about, but they don’t know how to get their ideas off the drawing board and onto the computer screen. Yet the process […]

American english image

American English: Should Your UK Blog Use It?

English is a language spoken across the world and by many of the nations that are economic leaders. As with any language, even with the written format, there are going to be differences between nations and even regions within the world. The most common difference is between British and American English. Without using both correctly, […]

blog fail image

Why Does A Blog Fail?

Blogging is an art, science and business all in one little bundle. Whether you are looking to promote a business or to earn a living at home selling affiliated products, the same rules apply. When it comes to business, 90% will fail within 2 years and the same can be said for blogs. In fact, […]