Blogging is one of the most effective forms of communication your business can utilise to connect with your target audience. Every day internet users spend hours reading content on blogs. According to studies, 61% of customers have bought a product from information contained on a blog. Further research has shown those who post between 3 and 4 times a week generate more than five times the number of leads than those who don’t blog at all. Those who publish blog posts twice a week are likel...