Read These 5 Tips About Blogging To Double Your Business

Blogging image
Are you looking to gain a significant rise in your website traffic? Looking to increase the leads generated on your website? Then why not consider blogging for your business? Blogging is a perfect platform to advertise your authority within your industry. 81% of consumers trust the information that is published on a blog and 61% will make a purchase. Blogging will also increase your site’s position on search engines and provide a reason why other bloggers should connect to your site, offe...
Read More

Does Content Length Affect Social Shares?

Content-length-social-share
One of the most commonly asked questions is whether the length affects the number of times content is shared? This is a tricky question; there are several elements that may affect the number of shares content generates. However, it is generally accepted that content length does form part of the equation. There is some anecdotal evidence to suggest this may be true. Firstly, readers generally skim read published content to pick out topics of interest and then decide if it is worth reading....
Read More

How To Build An Empire With A Blog

Blog cloud image
Blogging is one of the most effective forms of communication your business can utilise to connect with your target audience. Every day internet users spend hours reading content on blogs. According to studies, 61% of customers have bought a product from information contained on a blog. Further research has shown those who post between 3 and 4 times a week generate more than five times the number of leads than those who don’t blog at all. Those who publish blog posts twice a week are likel...
Read More

How Often Should You Read Content For Spelling Mistakes?

spelling mistakes prevent successful conversion of traffic
One of the first chances you will have to impress your potential customers is with a blog post. If your content has a number of spelling mistakes it is unlikely the visitor will return to your blog again. It will also damage your lead and revenue generation online. The Odd Spelling Mistake That is not to say that the odd error is unforgivable. Sometimes spelling mistakes do happen and it is important to remember the odd word spelt wrong could be a simple typo. It is often quoted that the h...
Read More

Content Building Before Publishing: Get Ahead Of The Game

content building image
One of the major reasons why blogs fail is that they do not produce enough content to keep publishing new content at busy times. This failure in content building can be the undoing of their online campaigns for several reasons. Google rewards constantly updated blogs. There is a lack of new content to be published on social media networks. It looks like the blog / business is no longer operational to readers. For these reasons there can be a dramatic decrease in website activity, ...
Read More

The 5 Must Haves of Blog Posts

Blogging is one of the most essential marketing activities for your business. It can support your search engine optimisation efforts and draw in an audience to sign up for your newsletter or to enquire about your products. Your blog content can also increase your authority in your industry by demonstrating your knowledge and expertise in your field. This will further support your marketing efforts and convince more customers to sign up to your products. To increase your blog’s effectiv...
Read More

Three Reasons Why You Should Blog Now

Blogging is one of the most important marketing activities your business should undertake. It doesn’t matter how small or large your business is, a good blog will attract your target audience and increase revenue. Even small businesses such as corner shops, local pubs and cafes can benefit from the power of blogging. Here are three of the key reasons why you should be blogging right now. 1. A Blog Places You On The Search Engine Map Blogging is one of the best ways to get noticed by Goo...
Read More

It’s A Magic Number: The Power Of Three

Marketing is all about increasing the awareness of your brand and blogging is one of the best ways to achieve this. It can be indexed by search engines, consumers will engage with it and it can demonstrate your authority in your industry. There are few things which are universal in the world of blogging. What length of blog post works for one industry will not for another, the tone of the writing can vary considerably and there are always questions on what picture will best suit each post...
Read More