Why You Need To Increase Blog Frequency

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So many people think that blogging once a month is enough to generate significant amounts of traffic for their website. The truth is, that blogging once a month is probably a waste of your time. It will have limited effect on your traffic because SEO giants like Google and Bing seem to prefer higher blog frequency rates. Last year, research was conducted on blog frequency and the results from their publishing schedules. According to the study, only about 4% of bloggers update their blogs at l...
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What To Do After Publishing A Blog Post

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So you’ve written a blog post and now it is up on your site for everyone to see. This is the first step to a strong content marketing campaign. However, it is only the first step and now the long road to making sure that publishing the article wasn’t a waste of time is ahead. As soon as the content has been released you should look at your next steps and start to attract the attention of your target audience. Just because you are publishing content doesn’t mean that people will come to yo...
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A Simple Step-By-Step Guide To Creating Blog Content

blog content steps
When it comes to blog writing, there is one aspect that businesses often fail on – the blog content creation. They know they want a blog, they know what they want to talk about, but they don’t know how to get their ideas off the drawing board and onto the computer screen. Yet the process of creating high quality blog content is relatively simple. All it takes is a simple process that everyone in the chain can follow. So we thought we would share the best way to develop your blog content a...
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The Audience: The Forgotten Element In Blog Writing

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Blog writing is an art as well as a science. Not only do you have to consider how the writing will look on the page, but you have to think about what elements combined will attract an audience. The problem is that many businesses forget about one crucial factor when they start writing their blog: the audience. The audience is more critical to what, how and when you write content than many people give credit to. If you don’t match any one of their expectations then you may have poor return...
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Do You Know The Difference Between An Article And A Blog Post?

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It is common in today’s digital marketing world for the terms “article” and “blog post” to be interchangeably used. However, this is actually inaccurate. There are distinct differences between the two and understanding what sets them apart and how your business should use them, can help you generate good website traffic. So what is the difference between the two and how can you use them to help you? What Is A Blog Post? A blog used to be a way for people to express themselves online thr...
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Speaking To Your Target Audience

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When you are writing content, you need to consider the target audience you are aiming to reach. Unique demographics will require different styles in writing and terminology. Getting this right can mean the difference between your business’ digital marketing campaigns being a success or a failure. One of the best examples of how different target audiences and groups communicate was demonstrated on an episode of Friends. In this scene, Rachel is talking to Monica and Phoebe about her first ...
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Are There Too Many Cooks Involved In Your Digital Marketing Campaigns?

too many cooks ruining digital marketing
One of the biggest mistakes made by many businesses taking tentative steps into digital marketing is to involve too many people, especially those in the higher echelons of the business. While it is important that all those in the business are aware of the campaigns being undertaken, they don’t all need to get involved. What Problems Do Businesses Have When They Involve Too Many People? The simple answer to the above question is the dilution of the message and voice. Successful digital mark...
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Why No-One Is Reading Your Blog When You Publish Content

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If you are a well known celebrity or a famous brand, your blog is going to be particularly active almost from the start. The rest of us have to build our blog following from scratch. Having started numerous blogs for clients about different topics, despite the initial rush when you begin to publish content, in the early days it can seem lonely. In the long term you should start to see an improvement in your blog traffic as you begin to publish content and promote your blog. However, there...
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Create A Series In Your Blogging Schedule

professional blog writer
If you want to create a successful blogging schedule, you need to create one that your potential readers will return to regularly. To do this you could create a series of blog posts, with each one building upon the lessons learnt in the previous article. Having this as part of your blogging schedule has several benefits: Each article is highly memorable because it has one point, one take away value. You can use several different keywords, one for each blog post, giving your one topi...
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Consider These When Writing Blog Posts

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When writing blog posts, there are several key elements to ensure the content matches the expectations of your audience. If you don’t get the mix right, your website might not attract the audience you want or offer them a solution. So here are five things to consider when you are writing blog posts. Writing Blog Posts Aimed at The Reading Ease They Are Use To Think of your target audience and what other publications they like to read. I’ve found too many businesses expect their audience...
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