Could Your Audience Determine Your Search Engine Optimisation Strategy?

Posted on April 13, 2017April 13, 2017 by David Lowbridge

When it comes to search engine optimisation, there are two primary considerations – what are the most common search terms and what do Google (and other engines) want from websites owners? With the right approach to both, you could be more successful at ranking better. Or can you? Often businesses will use one or two keywords within their site for ranking purposes. This would be great if all users behaved the same – but as we know this is not the case. Search Engine Optimisation In Dig...

Building Trust With Truth: Getting Your Facts Right

Posted on September 14, 2015September 14, 2015 by David Lowbridge

When it comes to creating content online you have to ensure that all your facts are correct. This is essential, without truth you can’t build trust with your audience and this creates significant problems. Trust is the cornerstone of the purchasing process and in the experience of your customers. When you misrepresent the truth, customers will not return to purchase more from you nor will they become brand advocates. Despite its importance, misrepresentation of the truth is common in mark...