One of the first chances you will have to impress your potential customers is with a blog post. If your content has a number of spelling mistakes it is unlikely the visitor will return to your blog again. It will also damage your lead and revenue generation online.
The Odd Spelling Mistake
That is not to say that the odd error is unforgivable. Sometimes spelling mistakes do happen and it is important to remember the odd word spelt wrong could be a simple typo. It is often quoted that the human mind can ascertain a short word if all the right letters are present and the first and last letters are correct.
Also some professional writers will intentionally misspell words when the time is right to convey certain messages.
Every site will have a word misspelled at least once. The BBC website is a classic example; on many occasions their articles have some grammar and spelling mistakes. There are also times when their information is not entirely accurate.
Encouraging Spelling Mistakes?
Despite the above however, spelling mistakes should not to be encouraged. You should actively seek to limit their impact upon your writing, the flow of the conversation between you and your audience and increase the professional tone of your content.
The hard question is how many times should you check your work for mistakes?
Setting Up A Mistake Identification Process
There is only one right answer: as many times as it takes so you don’t find an error. Even then give posted articles a quick glance. It is amazing how many spelling mistakes can go unnoticed.
Do not forget to check for errors as soon as you have written the content. This is when your ideas are fresh in your mind. Therefore, during your edit you will likely see what you intended to write instead of the spelling mistakes on the screen.
Instead, leave the content for at least a couple of hours, however longer is better. This is why you establish a proper blogging schedule. Not one where you write something in the morning or the night before you publish it, but one where you are at least four weeks ahead of your posts.
This way you have time to check for errors. A schedule can also aid you should there be a sudden influx of work and you don’t have time to create more content. Having a bank of blog posts, scheduled to go live at a set time and date, means you can maintain your online exposure while you take care of your clients.
You can also employ someone to check your work for you. Writing is a personal task and sometimes you can’t see the errors in your writing. Another option is to print your work. Having a look at your writing on paper can allow you to see spelling mistakes better.
Consistency and quality matter in the online world. This is why you need to implement a system to allow you to catch mistakes early, produce great content and be ahead of your publishing schedule.
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