Are you looking to make more out of your social media campaigns this year? Want a return for your efforts? Then you might want to consider one or two of these tactics that are often ignored by small and medium businesses when it comes to their social media campaigns.
1. Be Social
Social media campaigns need to be integrated into a community. If you are just releasing news updates and telling people about what services you offer, you are missing the point and opportunities to build a rapport with your target audience.
You can start by sending other users a thank you when they share your content, then move on to sharing other third party content.
2. Analyse Results
How do you know you are achieving anything if you don’t monitor results? At the very least you should be monitoring the number of followers and shares you have on any platform.
However, if you really want to monitor your social media, and you should be, you need to look at traffic, impressions, and conversions.
Using statistics, you can see what actions are producing the best results and when your audience is most active on your social media networks. Monitoring can be done on a weekly or monthly basis.
3. Cross Promote Social Media Profiles
Just because you’ve enticed a member of your target audience on one platform doesn’t mean that they shouldn’t follow you on others. Your social media campaigns will depend on your ability to change content, so it is more applicable to other networks and reusing it.
The more platforms you publish content on the greater your reach and the more platforms an individual follows you on, the greater the chance they have of seeing your content.
Remember it takes up to 12 interactions to convert a customer so decrease the time between each interaction by using multiple marketing platforms.
4. Refresh Your Profile
When was the last time you refreshed your social media profile? If you can’t remember, then it’s been too long. Your profile should be regularly reviewed to check for accuracy and to keep it relevant.
Active social media users will recognise when you’ve made changes and will, therefore, believe you are an active social media user and be more inclined to follow you. Also, a change in images can help you to improve your results.
5. Run A Competition
Do you want to engage your fan base and collect email addresses? Then there is no better option than holding a competition using a social network as an advertising platform.
There are several options for competitions, though my personal favourite is a raffle draw where competitors can win tickets by sharing your brand’s name on a platform and get extra tickets for every share they accumulate.
This tactic encourages users to ask their friends and family to read and share your brand name to their followers, friends, and family to increase your exposure. At the same time, you can add a ticket into the prize draw if they sign up to your mailing list.
6. Use Rich Media
Don’t be reliant on text in updates. We live in a world where images have more meaning and can be processed quicker by the brain. Therefore, use rich media to enhance the message you are conveying to your audience. Twitter has made it easier by excluding images from their character count.
Don’t forget to create infographics, videos, and podcasts to increase the variety of content you are using.
Get Your Social Media Campaigns Achieving
Social media campaigns are important for getting your brand recognised. However, many small and medium businesses don’t use social media correctly. Use the tips above to generate the interest and results your business deserves.
What are your tips for the best social media campaigns?
Let us know in the comments below.